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ID: 3429
Type: post

Who is the target demo for MLS?

Who is the real target demographic of professional soccer in the U.S.? Is it Soccer Moms?  Is it Soccer players?  Is it Latino people? Sure, Soccer Moms, Latinos and Soccer players make up some of the peripheral targets, but who makes up the core target? One U.S. pro soccer fan thinks he’s the core […]

ID: 2555
Type: post

How Soccer Can Learn A Lot From Tennis

It’s been years since I last watched a Wimbledon men’s singles tennis final on TV. By luck, it was one of the most extraordinary finals ever as Rafael Nadal narrowly defeated Roger Federer in five sets. As a sports fan who spends the vast majority of his time watching soccer […]

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