Univision Deportes ended 2016 with record-breaking ratings thanks to impressive viewing numbers for Copa America Centenario, Liga MX and the Mexican national team.
Univision Deportes (UDN) delivered record ratings and double-digit growth in key metrics for its sports content across media platforms in 2016. Additionally, UDN, which launched in 2012 and will celebrate its fifth anniversary in 2017, registered year-over-year ratings gains for the fourth consecutive year and was the only sports network to do so, broadcasting some of the most-watched sporting events in the U.S. UDN saw a year-over-year increase of +33 percent – making it the fastest-growing of any TV network, regardless of genre or language, in primetime – and averaged 124,000 Adults 18-49 in 2016.
In 2016, Univision Deportes delivered a record-shattering ratings for Copa América Centenario which positioned UDN as the No. 1 sports network in primetime in June among Adults 18-49, Adults 18-34, Men 18-49 and Men 18-34, besting ESPN, FS1, NBCSN and all competitors, marking the first time a Spanish-language sports network ranked as No. 1. Furthermore, through 28 matches, Copa América Centenario tournament averaged 2.9 million Total Viewers 2+ and 1.6 million Adults 18-49 per match, beating the World Cup by +9,000 among Total Viewers 2+ and +64,000 among Adults 18-49 and making it the most viewed Copa América tournament ever among Total Viewers 2+. The final match between Argentina and Chile averaged 6.8 million Total Viewers 2+ and 3.8 million Adults 18-49, making it the most-viewed Copa América final ever, on any network, regardless of language. The tournament was a success on the social media front as well, reaching the highest video views for Univision during the month of June and resulted in 2.7 million unique visitors to the website – the highest for the year.
Univision Deportes’ success in 2016 went well beyond Copa América. Liga MX had a phenomenal year, as the Mexican fútbol league showed that it was the most popular soccer in the U.S. with strong performances during its most-watched year on UCI – including Univision Network, UniMás and UDN.
· Liga MX averaged 209,000 Adults 18-49 on UDN in 2016, +22 percent better than the NBA on NBA TV and +15 percent better than NHL on NBCSN among Adults 18-49.
· The most-watched Liga MX finals ever, with the first leg match between Tigres and América – the most-viewed in Univision’s history – outperforming the 2014 Liga MX Apertura final between the same two teams.