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NBC Breaks Its Record After 1.2 Million Watch Swansea vs Cardiff On US TV

nbc epl1 NBC Breaks Its Record After 1.2 Million Watch Swansea vs Cardiff On US TV

NBC Sports delivered its most watched Premier League broadcast to date when 1.2 million average viewers watched the South Wales derby between Swansea City and Cardiff live on the over-the-air NBC network.

The 12:30-2:30pm ET broadcast on NBC edges closer to the all-time Premier League record viewing audience in the United States, which was 1.67 million who watched Chelsea against Liverpool, which was shown on tape delay on FOX Network on a Sunday afternoon in November, 2011.

NBC’s previous record was the 1.019 million who watched Chelsea versus Manchester United on NBCSN.

The South Wales derby between Swansea and Cardiff benefited from a few factors: (1) Most importantly, the game was anchored by NBC’s coverage of the Winter Olympics, so viewers who were watching the coverage from Sochi earlier in the day may have stay tuned to the Premier League game, which was then followed by more coverage from Sochi. (2) The sacking of Michael Laudrup earlier in the week made this a more fascinating than usual match to watch. And (3), many soccer fans — even if their clubs are not involved — love watching derbies, particularly a heated one between Swansea and Cardiff, which is fueled by so much passion, hatred and tension. The first half match may have been nervy, but those viewers who watched the second half will have enjoyed seeing Swansea’s three goals against the Bluebirds.


This entry was posted in Cardiff City, Leagues: EPL, NBC, Swansea City. Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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