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NBC Replaces Gareth Bale Times Square Billboard With ‘Don’t Call It Soccer’ Ad [PHOTO]

times square nbc billboard NBC Replaces Gareth Bale Times Square Billboard With Dont Call It Soccer Ad [PHOTO]

NBC Sports yesterday replaced their Gareth Bale billboard in New York Times Square with a brand-new advertisement to promote its coverage of the Premier League on US television and Internet.

The new billboard features a “Don’t call it soccer” design by English street artist D*Face. While the new artwork is certainly newsworthy, the bigger story is the timing of Tottenham’s Gareth Bale being removed from the advertisement — within 24 hours of Tottenham Hotspur removing a picture of Bale and Clint Dempsey from its official Twitter account.

According to a NBC Sports spokesperson, the decision to swap out the Bale billboard was always intended to change. In a July 22nd interview in Sports Business Daily, it was reported that NBC planned to change its messaging during the course of the one-year contract to rent out the advertising space.

dont call it soccer 600x400 NBC Replaces Gareth Bale Times Square Billboard With Dont Call It Soccer Ad [PHOTO]

Either NBC Sports knows something we don’t, or they were planning on rotating the billboard ads to keep the campaign fresh, we don’t know. But it’s concerning news for Tottenham Hotspur supporters, but continued great news for soccer fans Stateside.

The “Don’t call it soccer” slogan fits in with NBC’s “It’s football, just not as we know it” messaging that they’ve been using lately to promote its coverage.

In case you missed it, here are two photos of the original Gareth Bale billboard in Times Square.

This entry was posted in Gareth Bale, Leagues: EPL, NBC, Tottenham Hotspur. Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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16 Responses to NBC Replaces Gareth Bale Times Square Billboard With ‘Don’t Call It Soccer’ Ad [PHOTO]

  1. John K says:

    Smart move considering the likelihood of Bale moving on to La Liga.

  2. christian says:

    I never did get to go walk over to see the Bale one. I like what they’ve done here though.

  3. Jacob says:

    Don’t call it soccer on worldsoccertalk

  4. Frill Artist says:


  5. COYS says:

    Please check out the @SpursOfficial twitter timeline before trying to stir up more bullsh*t.

      • COYS says:

        Tottenham Hotspur ‏@SpursOfficial 3h
        We’ve been delighted with the response to the Gareth Bale NBC billboard in Times Square @nyspurs #THFC

        Tottenham Hotspur ‏@SpursOfficial 3h
        The two-week campaign was so popular that it was extended by a further fortnight, which ends today @NYSpurs #THFC

        Tottenham Hotspur ‏@SpursOfficial 2h
        Changing our Twitter background seems to have created a bit of a frenzy. With Clint leaving the Club, it was time for an image change #THFC

        Tottenham Hotspur ‏@SpursOfficial 2h
        Gareth was on that background too. Did anyone notice? We change our social media backgrounds regularly and feature all players. #THFC

        They are trolling you people at this point. I’m not saying Bale is definitely staying, just like I won’t say he’s definitely gone. But trying to read into all these minor acts is idiotic and a joke of an attempt at journalism, especially with Chris trying to shoehorn a possible Bale transfer into this story.

  6. Erik Edman says:

    What a joke.

  7. Macca says:

    Stick up a picture of the man who created the world’s first football league in 1888, the magnificent William McGregor of Aston Villa.

    NBC are doing a great job so far.

  8. Kevin says:

    I thought Rooney would have been more recognizable in US/NYC than Bale, just as well that they didn’t put him on billboard since he looks like not to be staying at ManU

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