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NBC Replaces Gareth Bale Times Square Billboard With ‘Don’t Call It Soccer’ Ad [PHOTO]

times square nbc billboard NBC Replaces Gareth Bale Times Square Billboard With Dont Call It Soccer Ad [PHOTO]

NBC Sports yesterday replaced their Gareth Bale billboard in New York Times Square with a brand-new advertisement to promote its coverage of the Premier League on US television and Internet.

The new billboard features a “Don’t call it soccer” design by English street artist D*Face. While the new artwork is certainly newsworthy, the bigger story is the timing of Tottenham’s Gareth Bale being removed from the advertisement — within 24 hours of Tottenham Hotspur removing a picture of Bale and Clint Dempsey from its official Twitter account.

According to a NBC Sports spokesperson, the decision to swap out the Bale billboard was always intended to change. In a July 22nd interview in Sports Business Daily, it was reported that NBC planned to change its messaging during the course of the one-year contract to rent out the advertising space.

dont call it soccer 600x400 NBC Replaces Gareth Bale Times Square Billboard With Dont Call It Soccer Ad [PHOTO]

Either NBC Sports knows something we don’t, or they were planning on rotating the billboard ads to keep the campaign fresh, we don’t know. But it’s concerning news for Tottenham Hotspur supporters, but continued great news for soccer fans Stateside.

The “Don’t call it soccer” slogan fits in with NBC’s “It’s football, just not as we know it” messaging that they’ve been using lately to promote its coverage.

In case you missed it, here are two photos of the original Gareth Bale billboard in Times Square.


This entry was posted in Gareth Bale, Leagues: EPL, NBC, Tottenham Hotspur. Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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