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NBC Advertises Premier League Rivalries On New York City Subway [PHOTOS]

new york subway guide NBC Advertises Premier League Rivalries On New York City Subway [PHOTOS]

NBC Sports is continuing to promote its coverage of the upcoming Premier League season that kicks off on August 17. Its latest promotion effort is on the New York City subway where they’ve added wraps inside and outside of subway cars to promote two famous derbies in English soccer — Manchester City versus Manchester United, and Arsenal against Tottenham Hotspur.

Commuters who ride the Times Square Shuttle in New York City may have seen the promotions. On the Manchester-themed subway car, half of the car is emblazoned in red with the words “Keep Calm and Pick Man United,” while the other half is in blue and features the words “Keep Calm and Pick Man City.” Inside the car, half of it is themed in Manchester United colors, while the rest are in City colors.

ReadLiverpool FC subway car spotted in New York City [PHOTO]

man united man city subway wrap 600x395 NBC Advertises Premier League Rivalries On New York City Subway [PHOTOS]

You can see the Arsenal and Tottenham subway car below where commuters entering the subway car are faced with either sitting in the red section (Arsenal) or the blue section (Spurs). On the roof of the car, it reads “Keep Calm and Pick A Side.” Even the seats have the club crests, so you can literally pick a side.

arsenal spurs subway wrap 600x449 NBC Advertises Premier League Rivalries On New York City Subway [PHOTOS]

arsenal subway car 600x448 NBC Advertises Premier League Rivalries On New York City Subway [PHOTOS]

tottenham subway car hor 600x450 NBC Advertises Premier League Rivalries On New York City Subway [PHOTOS]

tottenham subway car vert 600x800 NBC Advertises Premier League Rivalries On New York City Subway [PHOTOS]

As someone who has worked in marketing for 16 years, this is an absolutely brilliant marketing promotion. Even if I wasn’t a soccer fan, I’d be impressed with this. Congratulations to NBC Sports on a well thought out campaign to get the word out to commuters in New York (and now the rest of the country) that the Premier League is coming!

Here’s everything you need to know about NBC’s coverage of the Premier League. Plus, watch all of the promotional videos NBC Sports has released and here’s a photo of the Premier League billboard NBC posted in Times Square.

manchester united subway 600x450 NBC Advertises Premier League Rivalries On New York City Subway [PHOTOS]

arsenal subway 600x381 NBC Advertises Premier League Rivalries On New York City Subway [PHOTOS]


About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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