Millwall Football Club have made a brilliant move by deciding to select a charity as their shirt sponsor, for free, instead of going with a sponsorship deal with a money-grubbing payday loan company.
Here’s what Millwall’s CEO said regarding the shirt deal:
“If displaying the Prostate Cancer UK logo on our shirts, providing regular information in our publications and around our ground, and having health professionals available on matchdays to discuss issues in an informal setting, helps saves lives, we will have achieved something even greater than three points on a Saturday afternoon.”
According to Millwall FC, both the director and Neil Harris, one of Millwall’s coaches, have fought battles with male cancers. Plus, the club and fans have been active in fundraisers for a number of charities in the past.
“Millwall has a personal interest in the partnership, which sees the club waive all commercial fees making the sponsorship free for the charity,” said a statement on the club website.
Hats off to Millwall for a very classy move to select Prostate Cancer UK as their sponsor and to turn down an offer from a payday lender who advertises a company that advertises its short-term rates at “only” 1,734% APR.
Pictured above are Millwall’s home and away shirts for the 2013-14 season (Millwall’s home color is blue).
Prostate Cancer UK is the leading UK charity in the fight against male cancer and this partnership means the global profile of Millwall Football Club can be put to work in raising funds to combat a killer disease which affects so many football fans, their families and friends.