Sunderland has unveiled their new away shirt for the 2012-13 season, as well as a new shirt sponsor.
The new Sunderland away shirt is blue with cyan trim. The shirt sponsor, according to Sunderland’s website, “aims to promote the continent’s credentials as a key global business destination along with offering businesses across the North East and beyond the opportunity to explore unique opportunities in the emerging territory.”
The design of the new Sunderland away shirt isn’t bad, but the sponsor logo is quite obnoxious in my opinion. Yes, it is a not-for-profit sponsorship, but the sponsor slogan jumps out from the shirt and is the main focal point. The Sunderland logo seems to be a lesser importance.
What do you think about Sunderland’s new away shirt for the 2012-13 season? Post your opinions in the comments section below.