FOX is currently offering FOX Soccer 2Go subscribers a chance to win an autographed Landon Donovan jersey. To enter, all subscribers have to do is answer a simple question.
But it’s the nature of the question that has got me thinking. It reads:
“Do you subscribe to FOX Soccer Plus and FOX Soccer 2Go or just FOX Soccer 2Go?”
It’s a harmless question that’s easy for contestants to answer. But why is FOX asking the question? Of course, FOX knows who their FOX Soccer 2Go subscribers are and where they live. But it has no idea who their FOX Soccer and FOX Soccer Plus customers are since the cable and satellite TV providers are the ones who have the direct relationship with the customers.
Perhaps the reason FOX Soccer is asking the question is just market research. But perhaps there’s a deeper reason behind the question? Maybe FOX is concerned that FOX Soccer 2Go is cannibalizing the number of subscribers to FOX Soccer Plus. It’s quite possible that FOX Soccer may be looking at all of its platforms and wondering if there’s a way to set them up so that soccer fans would need FOX Soccer, FOX Soccer Plus and FOX Soccer 2Go in order to get the full wealth of its programming. As it is now, there’s very little reason to subscribe to FOX Soccer Plus if you already subscribe to FOX Soccer 2Go unless you want to watch some games in HD.
This month marks the two year anniversary of the launch of FOX Soccer Plus. Despite the gains the network has made in terms of programming offered and a new look-and-feel, the vast majority of soccer fans in the United States still don’t have access to the FOX Soccer Plus channel because most major cable companies (particularly Comcast) don’t offer it to subscribers. For some soccer fans, FOX Soccer 2Go is a necessity. For others, it’s a nice to have. But I don’t know of anyone who has both — both FOX Soccer Plus and FOX Soccer 2Go. If you’re out there, vote in the poll below and feel free to add a comment below.
Lastly, it makes me wonder what the results of the contest will reveal to FOX. If 98% of the respondents reply that “Yes, I subscribe to FOX Soccer 2Go only,” that won’t tell them whether that’s a choice they’re making because they don’t want FOX Soccer Plus. Or maybe they don’t have access to FOX Soccer Plus at all. Or maybe I’m reading too much into this?