Why MLS Needs a New Logo and More Creative Shirt Designs

I have been a soccer fan for many years. Since half of my family is English and lives in England, I have always been an England supporter and a supporter of Tottenham Hotspur (somewhat local team) and Reading (local team). A couple of years ago a friend suggested I should give MLS a chance. He informed me it was a growing league and had great potential for talent and was different from the previous professional soccer leagues in the US.

I decided to give it a chance. However, one of the things I have noticed about MLS is the lack of creativity and imagination in the development of their uniforms and badges. To be honest many of their uniforms and team insignia are just dull and boring and inspire little or no confidence.  MLS uniforms have a cookie cutter feel to them. In looking at MLS kit designs and team logos, I thought to myself “Is this the best they can do?” Selling a product is all about marketing, to ensure a successful product — in this case MLS.  You want your product to be a success and pleasing to the consumer and MLS is lacking in that area. At the end of the day soccer and all professional sports are businesses that need and want to make money.

I don’t care what anyone says about soccer in this country, it struggles and struggles a lot. With a product that you know has problems you want it to look good. Overall the majority of the club uniforms and badges need creative thought. Adidas dominates the kits of MLS and that is a problem in itself. The MLS logo is boring, a shoe kicking a ball. MLS can do better than that. I think the wearing of the United States and Canadian flags on the uniforms in my view is cheap and tacky and really doesn’t have any value or importance in displaying them on the uniforms.

In my youth I played sports and I still do and there is a sense of pride when you are dressed well. You feel confident and proud in who you are and in your team. To give a better perspective on the subject. you can look to history for a wonderful example. In the early 17th century on the eve of the Thirty Years’ War in Europe, a military revolution was taking place. One of the developments to come from this revolution was the development of standard uniforms for soldiers. King Gustavus Adolphus II of Sweden began the practice of introducing standard uniforms in his army. Uniforms were being issued to the different regiments in the Swedish Army along with regimental insignia. This move had a very positive impact and was embraced by other nations in Europe as well. What was learned from this development is that soldiers felt better about themselves, their units and comrades. They performed better on the battlefield.

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