What would it take for you to stop supporting your favorite football club? Yes, the mere notion of such an idea seems ridiculous, but it just goes to show how much of a death grip football clubs have on its supporters.
For the vast majority of us, our allegiance to our favorite club is fused together for the rest of our lives. No matter what decisions our club chairmen make, we still support the team. If you’re a Newcastle United or Blackburn supporter, you may be upset at Mike Ashley or The Venky’s respectively, but chances are that you’re going to continue your undying support for your club no matter what. You may love your club a little less at times, no matter who it is, but you’re always going to have a bond with it. Until the day you die.
For such a brand to exist that creates a product that can be consumed on a weekly if not daily basis, it’s a marketer’s dream come true. “Until til I die” and “City til I die” are powerful chants in so many ways.
But going back to the original question, is there anything that a club could do that would make you to stop supporting your favorite football club? Share your feedback below.