Listen to the World Soccer Talk Podcast review of the Premier League weekend (gameweek 17) »

MON, 12PM ET
JUV
NAP
MON, 3PM ET
STO
CHE
FRI, 7:45AM ET
CHE
WHU
FRI, 10AM ET
MUFC
NUFC
FRI, 10AM ET
BUR
LIV
FRI, 10AM ET
WBA
MCFC

World Cup TV Ratings Break New Records On ESPN and Univision

espn univision logos World Cup TV Ratings Break New Records On ESPN and Univision

The 2010 World Cup has exploded on US television with record ratings. During the first weekend, the audience numbers for the first five games for the 2010 World Cup on ESPN were twice as high as those from four years ago during the 2006 World Cup. And now, during the second weekend, Univision is reporting that their broadcast of Mexico against France was the largest audience for a World Cup match on its network. Not only that, but ESPN is reporting that the United States against Slovenia match was ESPN’s third most-watched soccer telecast of all time.

Thursday’s Mexico against France game on Univision drew 5.8 million viewers. When combined with ESPN’s audience number for that game, the total viewing audience was approximately 8 million. Thursday’s 5.8 million audience on Univision topped the previous Univision record of 5.4 million for the game between Mexico and South Africa that opened the 2010 World Cup.

So far, through Thursday, Univision is averaging 2.3 million viewers for the 2010 World Cup, up 13% from 2006.

Meanwhile, Friday’s United States’ 2-2 draw with Slovenia drew 5.2 million viewers. Only Germany vs Italy in 2006 (5.85 million) and United States vs Germany in 2002 (5.3 million) drew more viewers. During the 2006 World Cup, US vs Czech Republic drew 3.8 million viewers on ESPN2 and USA vs Ghana drew 2.8 million on ESPN.

Friday’s match also ranks as the most-viewed soccer telecast ever on ESPN in households (3.9 million).

San Diego led all markets with an 8.5 rating for the match, followed by Washington, D.C. (6.4), Miami (6.2), West Palm Beach (5.9) and San Francisco (5.7).

Through Friday, ESPN, ESPN2 and ABC are averaging a 1.9 U.S. rating and 2.95 million viewers for coverage of the 2010 FIFA World Cup, up 60% and 71%, respectively, from 2006 (1.2, 1.7 mil).

At this rate, don’t be surprised if June and July of 2010 is remembered, in the future, as “the summer of soccer” especially when you consider the fact that both the France against Mexico and United States versus Slovenia games were shown on weekdays. Imagine if those games had been played on a weekend!


This entry was posted in General, Leagues: EPL and tagged , , , . Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
View all posts by Christopher Harris →