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Nike World Cup TV Ad: Full Length Video

The much anticipated World Cup TV commercial from Nike has been released. It features a cast of soccer superstars including Wayne Rooney, Ronaldinho, Cristiano Ronaldo, Didier Drogba, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva.

Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.

What do you think of it? Share your opinion in the comments section below.

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Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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19 Responses to Nike World Cup TV Ad: Full Length Video

  1. Pat says:

    Say what you will about Nike, but they always seem to deliver for the World Cup. I preferred the Joga Bonito ads from 2006 with Cantona, but this is a great ad, even though its shows Ronaldinho as Brazil’s 10. Guess Robinho, Fabiano and the other Nike guys on Brazil aren’t popular enough worldwide.

  2. Jake Islas says:

    Love it! All those athletes in one commercial is amazing, and showing how one play can change anything just gives me chills for June 11. I can’t wait. It’ll be cool to see those silver and orange boots on all the Nike athletes during the World Cup, Nike’s really placing it’s signature on the tourney.

  3. Lolita says:

    Absolutely brilliant. I’ve watched it about four times. Nike’s ads just get better and better.
    I especially like the Rooney bit. Quite funny.

  4. Fred says:

    Crazy Man…. such great production value… off the chart entertainment. shiver!!!

  5. Up the Chels!! In Chicago. says:

    Amazing, absolutely Epic ad. I also have probably watched it 4-5 times already. 3 weeks people!, 3 weeks.

  6. xdaemon says:

    Why would they show someone who’s not going to play in WC for sure? This ad has Ronaldinho, the other one I saw featured Arshavin. Neither of them will be going to SA as players.

    I liked this ad a lot though.

    • Alison says:

      Well, the rosters were only released on May 11 – the ad was released on May 20. It’s not like they made the thing in 9 days – likely most of this was done well before the rosters were put out and they probably didn’t think, understandably, that he would be left off the squad.

  7. EastTerracer says:

    As its not an official FIFA sponsor, Nike doesn’t need to be world cup specific in its advertising. While he won’t be playing in South Africa, Ronaldinho remains one of Nike’s highest paid players so they would be foolish not to include one of the most recognisable players in the game (and probably the best player of the last decade) in this campaign. As they did in previous years they will also tweak the advertising to specific markets so its no surprise that Arshavin will feature in some versions as well.

  8. Andrew says:

    One of the most rhythmic, energy driven, and cheeky commercials I’ve seen yet!

  9. Patrick says:

    did you hear that the olde bill can close a pub down if patrons have an England kit on?


  10. Denilson says:

    That, was awesome.

  11. UpTheBlues says:

    The Rooney and Cristiano Ronaldo parts were hilarious.

  12. Brickthrower says:

    This ad is pure class. Really blew all of the ESPN ads out of the water.

  13. Tony E says:

    Anyone have another link for the video? Im trying to play it off my phone and im n ot sure if its down, but it said video is not available.

  14. M. Emanuel says:

    I thought the ad was incredible. I’ve watched it multiple times.

    I did find it interesting that there is this build up as the clip progresses in showing more in depth and complex “futures” as the marketability of the player increases. Rooney, Ronaldinho, and then Cristiano Ronaldo appear to have the brightest “future” and most influential flash forward segments. There is almost this subliminal message that success at the World Cup (with the exception of Ronaldinho maybe) would move these players from stars of sport to legends worthy of statues in their honor.

    The additional star cameos are well placed…I think I’m going to watch this again right now…

  15. erik the viking says:


  16. dreylad says:

    Brilliant..! is Rooney Jason Stathem in disguise?

  17. JC says:

    Seriously, if you like football this add is the dogz bollox!

  18. John says:

    The music at 0.45 is “Hocus Pocus,” by the Dutch band Focus (from their 1971 album Moving Waves). Never thought I’d hear it in the World Cup (let alone in 2010), especially after it was (brilliantly) mocked by Jonathan Coe in one of his novels. But I am a happy camper!

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