Nike World Cup TV Ad: Full Length Video

The much anticipated World Cup TV commercial from Nike has been released. It features a cast of soccer superstars including Wayne Rooney, Ronaldinho, Cristiano Ronaldo, Didier Drogba, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva.

Directed by renowned Hollywood director and producer Alejandro G. Iñarritu (21 Grams, Babel), this epic football journey unfolds through a match of goal line clearances, game-winning tackles and lightning footwork that literally send a ripple effect across the world.

What do you think of it? Share your opinion in the comments section below.

19 thoughts on “Nike World Cup TV Ad: Full Length Video”

  1. Say what you will about Nike, but they always seem to deliver for the World Cup. I preferred the Joga Bonito ads from 2006 with Cantona, but this is a great ad, even though its shows Ronaldinho as Brazil’s 10. Guess Robinho, Fabiano and the other Nike guys on Brazil aren’t popular enough worldwide.

  2. Love it! All those athletes in one commercial is amazing, and showing how one play can change anything just gives me chills for June 11. I can’t wait. It’ll be cool to see those silver and orange boots on all the Nike athletes during the World Cup, Nike’s really placing it’s signature on the tourney.

  3. Absolutely brilliant. I’ve watched it about four times. Nike’s ads just get better and better.
    I especially like the Rooney bit. Quite funny.

  4. Amazing, absolutely Epic ad. I also have probably watched it 4-5 times already. 3 weeks people!, 3 weeks.

  5. Why would they show someone who’s not going to play in WC for sure? This ad has Ronaldinho, the other one I saw featured Arshavin. Neither of them will be going to SA as players.

    I liked this ad a lot though.

    1. Well, the rosters were only released on May 11 – the ad was released on May 20. It’s not like they made the thing in 9 days – likely most of this was done well before the rosters were put out and they probably didn’t think, understandably, that he would be left off the squad.

  6. As its not an official FIFA sponsor, Nike doesn’t need to be world cup specific in its advertising. While he won’t be playing in South Africa, Ronaldinho remains one of Nike’s highest paid players so they would be foolish not to include one of the most recognisable players in the game (and probably the best player of the last decade) in this campaign. As they did in previous years they will also tweak the advertising to specific markets so its no surprise that Arshavin will feature in some versions as well.

  7. Anyone have another link for the video? Im trying to play it off my phone and im n ot sure if its down, but it said video is not available.

  8. I thought the ad was incredible. I’ve watched it multiple times.

    I did find it interesting that there is this build up as the clip progresses in showing more in depth and complex “futures” as the marketability of the player increases. Rooney, Ronaldinho, and then Cristiano Ronaldo appear to have the brightest “future” and most influential flash forward segments. There is almost this subliminal message that success at the World Cup (with the exception of Ronaldinho maybe) would move these players from stars of sport to legends worthy of statues in their honor.

    The additional star cameos are well placed…I think I’m going to watch this again right now…

  9. The music at 0.45 is “Hocus Pocus,” by the Dutch band Focus (from their 1971 album Moving Waves). Never thought I’d hear it in the World Cup (let alone in 2010), especially after it was (brilliantly) mocked by Jonathan Coe in one of his novels. But I am a happy camper!

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