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Carling Misses Opportunity With Wembley Signboards

carling cup trophy Carling Misses Opportunity With Wembley Signboards

Instead of providing a match report about the Carling Cup Final (great game, congratulations United on the win), I want to write about a different but related topic and that is the advertising boards sprinkled around Wembley which contained messages from supporters from both clubs Sunday.

You may have seen some of them in between the Carling boards. My favorites were:

  • “Martin Give Us A Wave,” and
  • “My Parrot Is A Villa Fan,”

But there were a few cheesy ones, to name just a few, such as:

  • “The Lion Is In You Today,”
  • “Greatness Becomes United,” and
  • “Oh You Glorious Lions.”

While watching the game, I couldn’t stop myself from peeking to see what the next message would say. But then it made be wonder, with the game being shown to such a massive worldwide TV audience, whether the opportunity were wasted. I mean instead of displaying corny messages such as “Shoot Shoot Shoot” (which was an actual message on the signboard), why not display some messages for charities instead? Why not communicate messages that would actually do some good and encourage some TV viewers to take action and donate to worthwhile charities? And why not use a global language we all would understand — a web URL?

Here are a few ideas:


Carling, the sponsors of the Cup, will be making a donation of up to £10,000 to charity because of the signboards. But with such a massive worldwide TV audience, I feel that Carling could have generated much more for charity just by re-thinking how the signboards were used. Plus, by using, they could have tracked how many people visited the pages. And, if they were smart, they could have redirected people to charity sites where they could have tracked how much money was earned for the charities, and then generated a press release to share the good news.

And what a better lasting memory that would have been than “My Parrot Is A Villa Fan.”

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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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2 Responses to Carling Misses Opportunity With Wembley Signboards

  1. brn442 says:

    Well said Gaffer, also – I know that the league cup is not what it once was but is it asking too much to give it some semblance of respect by not playing other matches at the same time. The Liverpool match could’ve been pushed up. It’s silly to ask neutral and Liverpool/Blackburn fans to choose between a cup final and a league match.

  2. Leeboy says:

    The League Cup is never afforded that right, only the FA Cup

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