It’s only fitting that with all of the hype and suspense surrounding the launch of Manchester City’s new website that the site came crashing down and never launched as planned at 9am BST today. In many ways, it has parallels to Manchester City last season after all of the hype was generated by the Middle Eastern owners, the purchase of Robinho, the ridiculous attempt to sign Kaka and how Manchester City’s season fell flat on its face.
The message on the site this morning reads “Despite extensive testing, we have experienced some technical software issues outside of our control, resulting in a delay to the launch of the new Manchester City website.”
When the new website is launched, it’ll be available in both English and Arabic. And is built “around social media elements and focused at targeting under-25s who were fans of Premier League football but were yet to decide whom to support.”
Part of the hype around the new website was also around the new Manchester City home jersey which was going to be available for pre-order today.
Let’s hope City gets their act together both on and off the pitch this season.
UPDATE: As of 10:20am ET/3:20pm BST, the Manchester City site finally went live — six hours later than scheduled. Check it out at http://www.mcfc.co.uk