GolTV has renewed the TV rights to showcase the Bundesliga for the next three seasons.
GolTV, who currently own the rights in the United States, will continue showing German league games for the 2009-2012 seasons. In addition to the TV rights, GolTV has acquired the Internet rights, too.
The deal will allow GolTV to show 2-4 live Bundesliga games a week, depending on schedules.
“We are getting a lot of requests, especially from fans of La Liga, but also from those asking for Bundesliga matches, to see more of the games live,” said Lombello, who notes in Multichannel News that Gol TV is considering sublicensing the matches to another carrier, or developing an Internet package. “When it comes to broadband, a lot of Hispanics are not there yet, and the quality is not the same as on TV. We are assessing our options.”
In the Multichannel News article, Lombello said Gol TV’s goal is to have a game plan for multiple match presentations in place for the kickoff of the new Bundesliga and La Liga seasons in late summer. “We’d like to make all of the games available. If not all of them, we want to three or four others live concurrent with the match airing on Gol TV, ” said Lombello.