After the first matchday, Paramount+ reported record viewers in its UEFA Champions League coverage. The company did not release exact figures as to the number of people watching. However, CBS claims Paramount+ had the two most-streamed UCL group stage matchdays in the streaming service’s history this week.
Tuesday’s matchups apparently set the record for the company. Even then, Wednesday’s games received massive numbers as well. Overall, Paramount+ reported double-digit year-over-year growth in three categories. Growth occurred in average audience, streaming minutes and total households over both days of games.
The streaming service’s The Golazo Show also recorded their most-streamed show ever on Wednesday. The Golazo Show offers whip-around coverage showing viewers the most important moments from all of the matchups throughout the day. As Champions League group stage days can have up to six games occurring at once, The Golazo Show is the perfect way to catch all of the action.
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Paramount+ record Champions League viewers
With Paramount+ scoring record numbers in just their first week of the current campaign, there will be plenty of chances to continue the hot streak moving forward. Champions League games are scattered throughout the season from September up until the final in May. There are still 10 more group stage matchdays before the knockout rounds begin.
Paramount+ recently renewed their U.S. media rights to stream Champions League matches until 2030. The platform will pay around $250 million per season, which would come to a grand total of $1.5 billion. According to reports, the previous contract to broadcast Champions League games in the U.S. was around $100 million per season.
Champions League matches return on Paramount+ next week. Ratings could get even better for the platform as there some tasty games set for both matchdays. Bayern host Barcelona on Tuesday, while superstar striker Erling Haaland will face his old club when Borussia Dortmund travel to Manchester City on Wednesday.
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