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Panini Launches World Cup Prizm Mobile Game and iPhone App

panini prizm 600x359 Panini Launches World Cup Prizm Mobile Game and iPhone App

There aren’t many duos as well known as Panini and the World Cup.

Every four years, soccer fans across the globe do all they can to complete their Panini World Cup sticker album. If it’s something you’ve never heard of, you really ought to look it up. For many people, the album borders on an obsession, which is maybe why some bandits in Brazil decided to steal a van containing 300,000 stickers back in April.

Recently, in addition to the classic sticker album, the company released Panini America’s 2014 FIFA World Cup Prizm trading card set. The set has become so wildly popular that it’s already sold out.

cristiano ronaldo prizm blog Panini Launches World Cup Prizm Mobile Game and iPhone App

Far from being your everyday commemorative card series, the Prizm set incorporated a few features that make it noteworthy. First, it didn’t just feature current stars like Neymar, Lionel Messi and Cristiano Ronaldo, but some of the game’s all-time greats as well. Marco van Basten, Pelé, Franz Beckenbauer and others highlighted what is a glittering lineup.

But the real unique feature were the rare 100% authentic autographed cards from players. When you put it all together you get what the Panini America blog describes as “nothing less than the greatest autograph checklist in the history of soccer cards.”

The cards are currently sold out, so if you get your hands on them you know you’ve got something special. Your best bet to find them would be to check your local card collector stores or eBay.

In the meantime, Panini has launched a virtual version of FIFA World Cup Prizm on Facebook as well as an app for the iPhone.

“Our 2014 FIFA World Cup Brazil Prizm trading card set has been the most successful sports card release of the year and that success has a lot to do with the huge international appeal of the FIFA World Cup and the players who star in it,” said Jason Howarth, Panini America Vice President of Marketing. “It’s that same international reach that will drive the demand for the product’s partner iPhone app and Facebook game.”


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About Grant Miller

Soccer fanatic. American. That basically explains it all. Twitter handle: @GrantTMiller
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