The return of the New York Cosmos has been met with fanfare throughout much of the country. The revival of the 1970s superclub brought more attention and eyeballs on North America’s Second Division than any time since the exodus of top second division clubs to MLS began with Seattle’s 2009 move.
When the Cosmos return was announced by the North American Soccer League (NASL) in 2012, it was indicated that the club would play the entire 2012 season. But a month later the NASL announced a split-season format and then a few months after that the Cosmos dropped out of the first half (Spring Season) of the 2013 campaign.
The Cosmos decision was wise in that it allowed the organization more time to build infrastructure, hire staff and sell tickets. Every new professional team in North America needs a long ramp up to a launch and in the past the third-division USLPRO has launched teams without much lead time, which has in-turn led to unnecessary survival challenges.
But what was surprising is that the NASL made the decision to allow the Cosmos to compete for the 2013 Soccer Bowl title just like the other seven active teams. In theory, the Cosmos would have less of a shot than other teams, as the Cosmos had just one bite at an apple instead of two. But it seemed absurd on the surface. Would, for example, a team in college football be allowed to play less conference games than another team, yet compete in a conference title game? In European soccer, would a team be allowed to qualify for Champions League by playing half as many games as other sides but because they had a higher points-per-game ratio be let into a title game?
The hope among most neutrals was that the Cosmos would not win the season’s second half (Fall Season) because it would make the awarding of a champion in the league questionable. But with four matches left in the second half, the Cosmos are seven points clear of the nearest competition. So it is now highly likely they will compete for the 2013 league title without having played in the first half of the season. Is this fair? You could make a case both ways.
Thanks to the Cosmos return, Tampa Bay and Fort Lauderdale drew record regular season crowds earlier this fall, and the amount of social media buzz about the league has increased thanks to the Cosmos play.