In conjunction with NBC Sports Network launching its Premier League coverage beginning the weekend of August 17, the network is transitioning its name to NBCSN.
According to NBC Sports, “Starting with the Liverpool-Stoke City match — coverage begins at 7 a.m. ET on Saturday — NBC Sports Network will increasingly be referred to by commentators and within on-screen graphics as NBCSN. Viewers will see and hear NBCSN with greater frequency across all NBC Sports Group platforms and marketing initiatives in the months leading up to the 2014 Sochi Olympics in February.”
“The high-profile nature of our Premier League launch is the perfect platform to increase our campaign of branding NBC Sports Network as NBCSN. This is a natural evolution from the longer channel name to the acronym, as NBCSN is streamlined visually and a faster read,” said John Miller, CMO, NBC Sports Group. “Premier League coverage will feature NBCSN as its primary mark. By the Winter Olympics in February, the transformation will be complete, and the Games will be used to solidify NBCSN as the network’s name and brand.”