FOX Sports 1 launches on television on August 17. By coincidence, that’s the same day that NBC Sports will be launching its Premier League coverage, but FOX Sports 1 will still have a lot of soccer matches to watch throughout the season including the UEFA Champions League, FA Cup, Europa League and their new soccer show FOX Soccer Daily plus future tournaments such as the 2014 International Champions Cup, FIFA World Cup 2018, FIFA World Cup 2022 and FIFA Women’s World Cup 2015.
To promote the launch of its new network, which is replacing SPEED, here’s their latest 30 second spot that features a brilliant song from one of my favorite bands, The Hives:
What do you think of it? Love it? Hate it? Share your opinion in the comments section below.