1.4 Million Viewers Watched UEFA Champions League Final On FOX

FOX’s live broadcast of the 2013 UEFA Champions Final between Bayern Munich and Borussia Dortmund averaged a 0.9/2 rating with 1.4 million viewers on Saturday, May 25, 2013.

With no Barcelona, Real Madrid or Premier League team in the final, ratings were understandably lower than in 2012 (-18% from 2012’s 1.1/3 rating).

However, according to a FOX Sports spokesperson, Saturday’s soccer telecast on FOX was among the highest-rated soccer events on English language television for the 2013 calendar year, second only to ESPN’s coverage of the World Cup qualifier between the US and Mexico in March.

Out of all of the markets nationwide, Washington DC led the way with a 2.3/7 rating, followed by San Francisco with a 2.1/8 and New York with a 1.8/4 rating.

The match was televised live on the free-to-air FOX network in the United States.

While many of the viewers at home were hoping for an upset win and cheering on Borussia Dortmund, the footprint of that club’s supporters in the United States is nowhere near the fan-base of Bayern Munich, a powerhouse in German soccer.

15 thoughts on “1.4 Million Viewers Watched UEFA Champions League Final On FOX”

  1. 1.4 million people with permanent hearing damage inflicted by Gus “FIRES!” Johnson.

    And it took Warren Barton to correctly ask how Dante escaped a yellow (followed by a red) card after his penalty in which he kicked the guy in the gut!

    Gus Johnson could not hold Ian Darke’s microphone.

  2. The viewership was right in line with expectations. 0.9% rating is about right for Bayern Munich vs Borussia Dortmund, neither of which do much if any marketing in the U.S.

    Only 8 European “football” clubs can draw above average TV audiences in the U.S.:

    Real Madrid
    Manchester United
    Manchester City
    Tottenham (very borderline)

    Real Madrid and Barcelona tend to draw 2 to 3 times as well in the U.S. Hispanic market compared to the U.S. English-language market.

    In contrast, the EPL clubs tend to draw 2 to 3 times better in the U.S. English-language market compared to the U.S. Hispanic market. About the only EPL club that draws anything significant above average is Manchester United (presumably because Chicharito is on the team.)

    AC Milan, Inter, and Juventus haven’t fallen off the radar completely, but they have a lot of catching up to do.

    1. Who’s expectations Oliver?

      Shanks? Fox? Yours?

      Definitely not where Mr Shanks thought it would be,, especially after his pet celebrity was broadcasting… After the Real Manchester match.. It was all about the Gus Johnson effect.. Now we see the reality ..no effect.. In fact a lot tuned OUT


  3. The viewership numbers are very high compared to what the numbers generally are on cable. It proves that there are a lot of soccer fans that don’t subscribe to a pay tv service. In the past those fans were left in the dark. Thankfully free NBC will be airing Premier League games soon!

  4. Gaffer,

    I would like to know what the television audience numbers were across Europe. I’m wondering if the lack of a big club from England/Spain/Italy resulted in a dip in the ratings over there as well.

    Please post an article if you can find out.


  5. It is funny there are not more supporters of German football in the US, as close to 30 Million Americans are of German origin.
    British brainwash still seems to work allo over the world :)

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