To promote the upcoming release of FIFA 09, EA Sports came up with a remarkable way of advertising the new version of the game. During halftime of the Chelsea against Man United match last weekend that was televised on Sky Sports in England, EA debuted a four minute TV commercial starring Wayne Rooney and Gonzalo Higuain.
The peak UK audience for last weekend’s super Sunday match was 2.2 million. A perfect audience for EA’s new game, I’d say.
Rather than creating a four minute infomercial, the advertisement plays more like a short film featuring Wayne Rooney in the backyard of a northern city playing the game on a giant screen TV, while Real Madrid star Higuain and his adoring fans watch him play in a Spanish square.