Stan Kroenke Invests in Arsenal.com

stan kroenke Stan Kroenke Invests in Arsenal.comIn the past few years, American owners have taken over Manchester United, Aston Villa, Liverpool and Derby County. Now Stan Kroenke may be starting a new trend by being the first American businessman to invest in a Premier League club’s website, Arsenal.com.

The Colorado Rapids owner has purchased a 50% stake in Arsenal Broadband Limited for $45.4 million. Kroenke bought his stake from ITV, which is abandoning its business in football assets.

Sports tycoon Kroenke hasn’t been shy about his intentions to invest in Arsenal. The American currently owns 12% of Arsenal, while Russian billionaire Alisher Usmanov and a partner own around 24%. The Arsenal board, meanwhile, has more than a 40% stake in the club.

Kroenke’s investment in Arsenal Broadband Limited is probably more of a power-play than a desire to generate profits with Arsenal.com As of March 29th, Arsenal.com was the fifth most visited football website in the United Kingdom.

The plot at the Emirates Stadium continues to see which foreign investor will eventually take control of the club, which despite the claims from the Arsenal board, is inevitable.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013. View all posts by Christopher Harris →
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4 Responses to Stan Kroenke Invests in Arsenal.com

  1. Allen Taylor says:

    Nice writing. You are on my RSS reader now so I can read more from you down the road.

    Allen Taylor

  2. Alex Hleb says:

    inevitable? gaffer do you think you are Nostradamus? You’re not. Kroenke said he does not want to take over Arsenal. The board members are going to invite him into the board. There is no way any of the board members would even think of selling when Arsenal are profiting so much from the new ground. Danny Fiszman, board member may i say, holds 24% as well. Lady Bracewell-Smith holds 15.8%. Richard Carr 4.35%. Board Pres. Peter Hill-Wood 0.8%. So there are other major share holders already in the board who said they wouldnt sell. Arsenal is a family run business since most of these holders had family before them who held their shares. There’s also the Arsenal Supporters’ Trust which has the goal of aquiring as many small shares as well as uniting most of the small shareholders. I think Arsenal will remain in English hands as it should be. If anyone, it could be Danny Fiszman buying more of Arsenal. But my point is that no one knows for sure what will happen to the shares and there is equal oppurtunity to keep Arsenal, the last remaing of the most successful English clubs owned by Englishmen, to stay English.

  3. Geoff McPherson says:

    I find the comments interesting of how Arsenal should stay in English ownership. The EPL has become a model for a complete worldwide free market with only 30% of the players actually being English. English fans love all their foreign players but when the worldwide free market concept is applied to ownership they start blowing their English nationalism trumpet.

    The EPL is all about money and even though agree on a sentimental perspective that the clubs should stay in English ownership the wheels of globalisation are moving to fast for sentiment to keep up.

  4. Pingback: Arsenal to Relaunch Website in Summer 2008 | EPL Talk

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