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TV Rights to Champions League Set to Increase

uefachampionsleaguelogomc0 705974 TV Rights to Champions League Set to Increase
Many pundits, myself included, feel that the Champions League has reached a point where it’s more entertaining than the World Cup. It can be deemed blasphemy in some places to say such a thing, but the quality of football in the Champions League has been far superior than the previous two World Cups. By the time the World Cup arrives, most of the players are already exhausted after a long club season.

As a result of the success of the Champions League, both on and off the pitch, many consider the TV rights fees for the Champions League to be undervalued with plenty of room for revenue growth for UEFA.

Those TV rights for the Champions League will be available for sale later this year. In the United Kingdom, networks such as Sky, BBC, ITV and Setanta will be fighting for the rights without a doubt.

Currently, according to the TV Sports Markets newsletter, ITV pays approximately $6.4 million per match night for the Champions League rights. This compares to Sky Sports paying $9.6 million per Premier League match in the UK. In the UK during the 2006/2007 season, the average audience for Champions League matches on ITV was 6.3 million compared to 1.18 million for Premier League matches on Sky.

Is the Premier League that much better or is the Champions League TV rights fees undervalued? It’s definitely the latter.

This entry was posted in Champions League, Leagues: Champions League, tv coverage. Bookmark the permalink.

About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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