While I liked Aston Villa’s new crest, I’m not won over by Boro’s new one. To me, the new Boro crest looks more like a crest you’d see on a blazer of a public school in England than a football shirt. Sure, it’s an improvement over the old Boro logo (pictured below) but it could have been more aesthetically pleasing than this version.
Obviously, Boro is trying to cash in on being a club with a long history and they’re hoping that the new crest will sell more shirts and clothing merchandise.
If I was a Boro supporter, I’d be more likely to wear a shirt with the new crest rather than the previous one. But it’s on the pitch where it really matters. Or is it?