Middlesbrough Unveils New Crest


Last week it was Aston Villa updating its crest. This week it’s Middlesbrough. The northeast club has decided to follow a similar tactic to Villa by unveiling a radically different logo that plays up the team’s proud history. While I liked Aston Villa’s new crest, I’m not won over by Boro’s new one. To me, the new Boro crest looks more like a crest you’d see on a blazer of a public school in England than a football shirt. Sure, it’s an improvement over the old Boro logo (pictured below) but it could have been more aesthetically pleasing than this version.

I like that the medieval lion now has more white space around it so it’s more prominent and the crest is less cluttered. But I’m not a fan of the shield.

Obviously, Boro is trying to cash in on being a club with a long history and they’re hoping that the new crest will sell more shirts and clothing merchandise. If I was a Boro supporter, I’d be more likely to wear a shirt with the new crest rather than the previous one. But it’s on the pitch where it really matters. Or is it?


  1. Anonymous May 12, 2007
  2. ct May 16, 2007
  3. Anonymous May 16, 2007
  4. neil scott April 14, 2010

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