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Middlesbrough Unveils New Crest

boro new crest Middlesbrough Unveils New Crest

Last week it was Aston Villa updating its crest. This week it’s Middlesbrough. The northeast club has decided to follow a similar tactic to Villa by unveiling a radically different logo that plays up the team’s proud history.

While I liked Aston Villa’s new crest, I’m not won over by Boro’s new one. To me, the new Boro crest looks more like a crest you’d see on a blazer of a public school in England than a football shirt. Sure, it’s an improvement over the old Boro logo (pictured below) but it could have been more aesthetically pleasing than this version.

boro old crest Middlesbrough Unveils New Crest I like that the medieval lion now has more white space around it so it’s more prominent and the crest is less cluttered. But I’m not a fan of the shield.

Obviously, Boro is trying to cash in on being a club with a long history and they’re hoping that the new crest will sell more shirts and clothing merchandise.

If I was a Boro supporter, I’d be more likely to wear a shirt with the new crest rather than the previous one. But it’s on the pitch where it really matters. Or is it?


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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