Fox Soccer Channel has achieved quite a coup by acquiring the exclusive TV rights to Serie A for the 2007-2008 through the 2009-2010 seasons right from under the noses of GolTV, who are in the midst of a takeover from SPC Worldwide.
Previously, GolTV held the TV rights in the US to the Italian league while Fox Soccer Channel only had the TV rights to home matches involving Catania, Lazio, Cagliari and Torino.
The proposed line-up for Fox, according to Fox Soccer Channel Executive Vice President and General Manager David Sternberg as reported in Multichannel News, are 9am ET and 1pm ET matches on Sunday, which will allow Fox Soccer Channel to continue showing their 11am ET Premiership match.
The article states that FSC will show up to four Serie A matches each weekend kicking off in August. The network will also feature preview and recap shows and some select midweek matches.
This is a huge loss for GolTV. However the network, based in Miami, still has the exclusive TV rights to La Liga through the 2008/2009 season.