As unfashionable as it might be in these days of knee-jerk European anti-Americanism, the States are very dear to my heart. For me, as a country it still embodies much of what is desirable and noble about the human adventure, and no I don’t mean the ability to eat 10,000 calories a day and survive.
There is a sense of freedom in America that I have never felt anywhere else, whether it’s out on the western plains of Arizona and Nevada, rolling through the prairies of Nebraska or driving up Pacific Coast Highway, the sheer vast, scale of the country just blows my mind. I like feeling like a tiny atom is a humongous land, it gives you a sense of perspective of your importance, or rather your lack of importance.
And then there’s all the down and dirty blues and rock n roll played in the roadhouses and bars up and down the land that makes life worth living. There are few better experiences in life than rolling up at a motel in Nowheresville, Anywhere, paying a few bucks for a room and then strolling down to a bar for a dozen cold beers and a few hours of top notch old school r & b played by some large bearded men and then driving another 1,000 miles in the morning listening to classic rock radio. When I’ve made my fortune that’s how I’d like to spend my life.
But it’s that vastness of geography that is working against American football from developing a unified culture. In Britain, football is so an entrenched culture by virtue of history and geography. On a weekend there are thousands of games being played out to millions of people at all levels. It’s not just the 4 main English leagues, beneath those there is a massive ladder of leagues, devolving into obscure regional divisions in which teams of boilermakers and panel beaters play out 90 minutes of brutality against the miner’s welfare club 11. Football is all pervasive in Britain. It’s endemic throughout society and there is simply no escaping it. Culturally, it influences everyone, even those who don’t like football.
By contrast, while there are many thousands of passionate devotees of the game in the States, the deeply entrenched football culture just doesn’t exist. Even in the state I know best, California, where a lot of football is played, especially at youth level, the culture of football is markedly different from in the UK, not least because it has always seemed to me to be a middle-class, white collar game in the States whereas in the UK, its roots and participants are largely working class. Games lack the atmosphere of vulgarity, swearing and chanting that the British game takes for granted — though it is starting to diminish here.
And into this different football culture walks David Beckham, a man who has grown up with the culture of football in his DNA. I’d be amazed if LA Galaxy don’t put several thousand onto their attendances numbers when he’s playing, but the danger is that he becomes an attraction just for those games; an isolated, if massively popular figure. For football to really expand, the community roots of the game need to grow substantially and flourish over the coming decade before American football can ever hope to permanently increase in popularity, as DB hopes his participation can help it to do.