ESPN’s Euro 2012 Viewer Numbers Up 82 Percent Compared to Euro 2008

ESPN’s Euro 2012 coverage continues to hit record-breaking numbers in the United States.

Through the 24 matches in the group stage of Euro 2012, ESPN’s live English-language presentation is averaging 784,000 households and 1,002,000 viewers — up 79 percent and 82 percent, respectively, versus the group stage matches in 2008 (439,000 households and 552,000 viewers).

The most-watched match in the group stage was a 1-1 tie in Group C between Spain and Italy on Sunday, June 10 – seen by an average audience of 2.113 million viewers. This audience was larger than any of the 31 telecasts in 2008, except the final on ABC. That game, Germany vs. Spain, was watched by an average of 3.760 million viewers.

The top 10 metered markets through the group stage include: New York (1.6), Miami-Ft. Lauderdale (1.6), Providence (1.3), Los Angeles (1.2), Washington, DC (1.2), Richmond, Va. (1.1), Atlanta (1.1), San Francisco (1.0), Jacksonville (1.0), and Austin, Texas (1.0).

Here are the number of households and viewers for the top matches thus far:

Sun, June 10, 2012 ESPN Spain vs. Italy 1,570,000 / 2,113,000
Sat, June 9, 2012 ESPN Germany vs. Portugal 1,244,000 / 1,798,000
Sat, June 9, 2012 ESPN Netherlands vs. Denmark 1,077,000 / 1,367,000
Wed, June 13, 2012 ESPN Netherlands vs. Germany 1,066,000 / 1,383,000
Sun, June 10, 2012 ESPN Republic of Ireland vs. Croatia 1,018,000 / 1,387,000
Mon, June 11, 2012 ESPN France vs. England 968,000 / 1,151,000
Sun, June 17, 2012 ESPN Portugal vs. Netherlands 923,000 / 1,323,000
Wed, June 13, 2012 ESPN Denmark vs. Portugal 859,000 / 1,084,000

ESPN’s 24-hour Spanish-language sports network has also delivered strong audience for UEFA EURO 2012 group stage matches, averaging 161,000 Hispanic households and 228,000 Hispanic viewers (P2+) – up 123 percent and 138 percent, respectively, compared to the group stage matches in 2008 (73,000 Hispanic households and 96,000 Hispanic viewers).

Through the end of group play across computers, smartphones, tablets and Xbox, ESPN3 and WatchESPN logged an average minute audience of 76,300 per game and a total of 262.5 million minutes across all twelve days to both English and Spanish language feeds. On computers alone, there were a total of 1.7 million unique viewers. Additionally, fans consumed 230 million minutes on computers, up 645 percent compared to EURO 2008.

Netherlands vs. Germany was the highest performing match during the group stage on ESPN3 and WatchESPN, logging 395,000 unique viewers, 17.3 million minutes and an average minute audience of 115,283.

16 thoughts on “ESPN’s Euro 2012 Viewer Numbers Up 82 Percent Compared to Euro 2008”

  1. In Canada too, the tournament seem to enjoy tremendous success with ratings numbers way more impressive than the US.

    1. The US numbers are higher than the Canadian numbers. I wouldn’t say that the Canadian ones are “way more impressive” than the US numbers. Both are good.

      The Gaffer

      1. Percentage of populations wise tho, they are more impressive. 34 million people live in Canada compared to 314m in USA.

        Plus, watching TV while having to make sure you don’t get eaten by a bear or charged and trampled to death by a moose, isn’t easy, and it shows commitment.

      2. Canadian numbers are very close to watch NHL playoffs did in many cases. Which makes them incredibly impressive. Even with a low rated NHL playoffs because no Canadian team went past the first round.

    1. Because it’s unnecessary. I think only the most popular of sporting events need be put on national broadcast networks like ABC, FOX,… The Euro is enjoying some encouraging success but it’s still a regional foreign tournament that really has little relevancy to the general american population. Foreign sporting competition with no american participation will always have an inherent limited potential. It’s far from being, say, the NBA Finals ( which are on ABC ). And there are scores of other tv shows ( sports or otherwise ) that can garner way better ratings. The Nebraska housewife doesn’t need to be exposed to the Euro. ESPN is the right place. It’s a dedicated sports channel easily accessed by anyone interested in general sports.

      1. Then why has the UEFA Champions League final been shown on Fox the past two years along with Premier League matches? I can’t recall many Americans involved in the games shown on the network.

        “Foreign sporting competition with no american participation will always have an inherent limited potential.”
        That’s why no one shows cricket in this country, football is another matter entirely.

      2. Md5, “Foreign sporting competition with no american participation will always have an inherent limited potential” – I disagree. The Premier League TV ratings continue to climb, beating MLS.

        If you’re talking national teams, I agree. US people are very patriotic so it would take the US to do well to attract the mainstream, but there’s still enough people attracted to Euro competitions without the US participating to continue to grow the numbers.

        The Gaffer

      3. LoL… The euro’s are not just a regional foreign tournament, it’s not a men’s college baseball playoff in North Carolina. The euro 2012 competition is widely regarded by players, managers, and watchers of the worlds most popular sport to be the pinnacle of international competition, just as the BPL is viewed that way for club competition..

        Whether the proponents of American only sports in main stream America like it or not, the game of association football is coming fast, there is nothing they can do about it, IMO in the next 10 years the sport could easily be the 3rd most watched in the USA, behind the modern day equivalent of the coliseum gladitorial games in ancient Rome known as the NFL, in second will be the NBA, the home of America’s real athletic prowess (IMO NBA players are the only ones that come close to needing the tactical, technical skills and athleticism of professional footballers). MLS, international competitions and crunch time in the epl and champions league go up against baseball, which, is rightly labeled a pastime as isn’t really a sport, and will continue its decline in stadium attendances and tv audiences.

        (I know throwing and hitting a pitch is difficult, but so is throwing a playing card into a wastebasket from your chair 10 ft across an office, but it doesn’t make it a sport.).

        Just my opinion.

        1. I agree that soccer is gaining strongly across the US in general but I disagree with your assertion that ‘NBA players are the only ones that come close to needing the tactical, technical skills and athleticism of professional footballers’. NHL players are miles ahead of the NBA in all three of those areas and they also actually have to deal with real, honest-to-goodness physical contact on nearly every play.

          The NBA loses fans because it is a league that caters to petulant star players and league officials selectively enforces the rules to ensure that they have a better chance of winning.

          The only areas the NBA players are leading other athletes are in trash-talking, flopping & diving (which is much worse than in professional soccer, although it does still happen to often in soccer) as well as slap-fighting where no one will actually throw a real punch. In my amateur opinion NHL is more demanding physically and mentally than the NBA and the NHL comes closest to pro soccer.

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