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MLS Scores 283% Overnight Ratings Increase For 2014 Season Opener

seattle kansas city MLS Scores 283% Overnight Ratings Increase For 2014 Season Opener

NBCSN’s live coverage of the 2014 MLS season opener between Seattle Sounders and Sporting Kansas City scored a ratings boost Saturday when the coverage netted a 283% increase over the 2013 season opener on NBCSN, based on overnight ratings.

Seattle-KC had an overnight rating of 0.23, which was 283% better than NBCSN’s season opener (0.06) for the Houston-DC United game on March 2, 2013. That game was shown from 8:15-10:30pm ET compared to Seattle-Kansas City, which was televised from 3-5:30pm ET.

The telecast of Seattle-KC was NBCSN’s second best MLS metered market rating ever (0.23). NBCSN’s previous record was 0.24 for New England-Philadelphia from July 29, 2012. That Revolution-Union game was preceded by coverage of the 2012 Summer Olympic Games from London.

One major reason for the boost in ratings for Seattle-KC was that it was preceded by live coverage of Chelsea-Tottenham, which drew a 0.39 rating, up 34% from NBCSN’s Saturday 12:30pm ET window average to date (0.29). This was NBCSN’s second best metered market rating for that timeslot for the season-to-date. Liverpool-Southampton on March 1 (0.40) is the record overnight rating thus far.

The next MLS game scheduled on NBCSN is this Saturday between Seattle Sounders and Toronto. The game kicks off at 4:30pm ET.


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About Christopher Harris

Founder and publisher of World Soccer Talk, Christopher Harris is the managing editor of the site. He has been interviewed by The New York Times, The Guardian and several other publications. Plus he has made appearances on NPR, BBC World, CBC, BBC Five Live, talkSPORT and beIN SPORT. Harris, who has lived in Florida since 1984, has supported Swansea City since 1979. He's also an expert on soccer in South Florida, and got engaged during half-time of a MLS game. Harris launched EPL Talk in 2005, which was rebranded as World Soccer Talk in 2013.
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