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Premier League faces toughest US TV rights decision ever

In the NEW episode, number 237, host Christopher Harris is joined by co-hosts Kartik Krishnaiyer and Kyle Fansler to cover a range of topics including:

• Why the English Premier League faces its toughest decision ever when it comes to awarding the next US TV rights deal,

• NBC squares off against YouTube TV and makes Peacock demands,

• What does it say about CBS Sports’ soccer coverage when they make a hire such as Thierry Henry to accompany Jamie Carragher and Peter Schmeichel in the studio for their UEFA Champions League coverage

• How a hybrid model between American sports and European soccer could be the game’s ultimate blueprint

• Our thoughts on Freddie Ljungberg as an analyst on The Golazo Show on CBS Sports

• The role of diversity in soccer coverage on U.S. TV

• How soccer’s top podcasters from The Guardian’s Football Weekly and The Game Podcast became our favorite journalists

• And your feedback in the Listener Mailbag segment.

Listen to the show via the player above or via this link.

Launched in 2006, the World Soccer Talk Podcast is the longest running podcast on the planet. Every week, we share the latest news about watching soccer on television and streaming, in addition to discussing what we like and dislike, and featuring your questions and feedback in our Listener Mailbag segment.

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50 Comments

50 Comments

  1. dave

    October 20, 2021 at 3:51 pm

    @greg, all good points. Your thoughts on NBC’s marketing of EPL resonate. The survey data suggest a bolus of US sports fans who have “interest” in EPL but do not rate it as their favorite sport. Market share among that group may wax and wane based on promotion, convenience of access, price, etc.
    .
    Good luck with your quest for DVR and replays. I only watch sports live but I am surprised not all services have basic YouTube-like functions such as rewind, pause, skip ahead, replay from start, etc.

  2. greg

    October 20, 2021 at 10:14 am

    @dave – That report is helpful but they don’t give too much detail on the sample demographic breakdown. It’s 14K respondents across 10 countries. How many in the US? What was the age, ethnic, income & education (and primary language). Could be an MoE of up to 4% or more if the sample is small. So as you say, take it with a grain of salt…any close splits in percentages of “favorite” of “have interest in” could be noisy.

    It’s clear that NBC’s handling of the EPL has done quite a bit in terms of it growing in the US. If I were the EPL I’d ask if ESPN or CBS would do the same in terms of marketing and things like Fan Fest. Can ESPN or CBS devote OTA time like NBC does? Will they show enough matches on CBSSN or ESPN/ESPN2/ESPNNews/ESPNU to make it visible enough to people who don’t stream.

    And selfishly, for people not on the east coast, will streamers ever add delayed start or DVR for matches that start between 3am and 6am?

  3. dave

    October 19, 2021 at 6:59 pm

    @Christopher Harris et al, attached is a link to survey data on league and sport preferences, among sports fans, by country, as of 2020 (https://www.altmansolon.com/insights/us-euro-sports-survey-spotlight/)
    .
    “All three leagues [Bundesliga, La Liga, EPL] are popular among about 20% of U.S. sports fans, a similar percentage of fans in the U.S. who say Major League Soccer (23%) and the US Women’s National Team (23%) are a “favorite” or “somewhat interested” (collectively, “interest level”).”
    .
    As with any survey data, take with a grain of salt. The US findings generally and directionally match what I have read elsewhere (NFL most popular, soccer skews younger, NCAA football and Olympics near the top, etc.).
    .
    I suspect the US results may sample English speakers in a manner which could bias some of the soccer sub-sample findings (e.g., I can believe Bundesliga is about even with EPL and ahead of La Liga in interest among English-viewing US sports fans but am very skeptical that remains true if interest among Spanish-viewing US sports fans is included in proportion to their ~65% of soccer-minutes viewed).

  4. Roberto

    October 19, 2021 at 5:31 pm

    This still needs clarified. The comments are saying EPL has more fans. Not true, the EPL probably has more TV and streaming fans but not total number of fans in the U.S.

  5. Michael F

    October 19, 2021 at 4:58 pm

    @Christopher Harris. Sorry, I misread your reply to my post. My bad. You were questioning the MLS having more fans than EPL in the US viewing audience. Yea, I don’t see how that could be as well.

    I guess this specific sentence in the article could use some clarity: “MLS has the biggest overall following, but the Premier League has the largest number of “core” fans.”

    In any case, I believe they are saying that the EPL has more followers, based on the other content and quotes mentioned from the article.

  6. Michael F

    October 19, 2021 at 4:18 pm

    @Mercator. Thank you for your response. Yes, this is of course relating only to the English US market. The article is only focused on the tv rights for the EPL in the US. Thanks.

  7. Mercator

    October 19, 2021 at 4:14 pm

    The Athletic figures are from Nielsen and are taken from this summer (other than where referenced otherwise). They probably only relate to the English US market. Otherwise the numbers seem to make sense for me. I think there was a Gallup poll a few years back already showing soccer was the 4th most popular sport, with a younger and wealthier demographic. MLS doesn’t seem to be doing well, reflecting the point I made earlier: After 25 years they have fewer “core” fans than a foreign league in their own market.

  8. Michael F

    October 19, 2021 at 4:09 pm

    @Christopher Harris. I know you are not suggesting that the English Premier League is not the most popular domestic league in the US. However, I would be interested in how the TV viewing figures are calculated over the last 10 years — considering linear and streaming audiences.

    I do know the Athletic is a very reputable source, but i have no idea where they got their figures from. Appreciate your feedback.

  9. Hans

    October 19, 2021 at 4:03 pm

    My interest was mostly in what is in the invitations to tender, who most likely will be in front of it by a nose, plus hat has happened in other parts of the world since that determines my future direction. The MLS is good for growing the interest in young American talent as well as possibly propelling Soccer above MLB. But for most of us we follow players or teams and since Arsenal at the moment is piss poor my interest is in Dortmund and Napoli as they always have been 2nd and 3rd choice. Somehow can’t warm up to the MLS as the inexperience of the players and coaches can be frustrating when you have watched the best who leave you star struck.

  10. Michael F

    October 19, 2021 at 3:55 pm

    To add to Hans’ highlights above… I want to highlight something else from this same Athletic article, to point out how popular the English Premier League is., also the MLS. See the following quoted paragraphs from that Athletic article, with all paragraphs speaking about US based audiences:


    “MLS has the biggest overall following, but the Premier League has the largest number of “core” fans.”

    “This audience, carefully nurtured by NBC, has more than doubled since 2013, and more than half of all US soccer fans watch Premier League games. In fact, more than a quarter of them only watch the Premier League.”

    “A survey by London-based firm Ampere Analysis found that 15 per cent of American sports fans were interested in the Premier League, up from 12 per cent in 2019. Nearly one in 10 sports fans said they would be willing to pay to watch English top-flight games, an increase of 50 per cent in two years.”


    I point the above from that Athletic article… since I know there has been some hotly contested debate here about the popularity of MLS and the EPL with relation to the other euro domestic leagues. The above should bring clarity to that.

    • Christopher Harris

      October 19, 2021 at 4:01 pm

      Personally, I’d like to see their research on this because I don’t believe that MLS has more fans in the U.S. compared to the Premier League (especially based on the TV viewing figures for the past 10 years).

  11. Hans

    October 19, 2021 at 2:50 pm

    Just thought that this is the bests place posting the highlights from “The Athletic Article” about Premier League US TV rights:
    .
    “The invitations to tender have been sent and sealed bids must be in by early November. The league is not expecting to be short of offers.
    .
    The Athletic understands the league’s 20 clubs were shown some remarkable numbers at their most recent shareholders’ meeting in September. According to research by market analysis specialists Neilsen this summer, soccer is the fourth most popular sport in the US, behind American football, basketball and baseball but ahead of ice hockey.
    .
    If the Premier League’s sales team is to be believed, this will be more of a line dance than a tango, with up to 10 different companies potentially involved.
    .
    Amazon, on the other hand, might be tempted onto the dancefloor, as it has already proven to itself that you can convert sports fans into online shoppers. But the real action is expected to come from three of America’s five biggest media groups: NBC’s owner Comcast, ViacomCBS and The Walt Disney Company, owner of cable sports network ESPN.
    .
    All three need live sport to satisfy advertisers on their free-to-air offerings and stop any more of their cable subscribers “cutting the cord”, and all three have new streaming platforms to fill with premium content.
    .
    “The growing strategic importance of sports rights for US companies has led to some big increases in the annual fees paid. The reported fee for Serie A went up by 30 per cent, the Champions League rights went up by 50 per cent and, while the terms for the previous deal were not disclosed, we estimate La Liga’s annual fee has roughly doubled.” The Premier League completed the European auctions over the summer and its partners in the Balkans, Nordic region and Russia all have six-year deals. These were all big mark-ups on the previous contracts.
    .
    And there could be more winners, too. For the first time in the US, the league is offering four different packages.
    .
    The first is the status quo: all 380 matches, to be split between the bidder’s various platforms. The second is new: all 380 games but shared on a co-exclusive basis between two partners.
    .
    The third and fourth are single, exclusive packages of 190 games each. One package would bring the first-, third-, fifth-, seventh- and ninth-choice games in odd rounds of matches, and the second, fourth, sixth, eighth and 10th picks in even rounds. The other package would flip the picks.
    .
    All bids are expected to include detailed plans for marketing the league with events and new content, and the Premier League is more than willing to help.
    .
    A decision on where Americans will find their EPL fix from next season onward is expected in mid-November. A decision on the Australian process should come then, too, and that one could be quite punchy, as well.”
    .
    If this goes to Australia’s Stan Sport I am in the VPN deal as they already have the Champions League, All my Rugby fixes at a most reasonable price for $20 per month including Movies and TV shows.

  12. Eddy

    October 6, 2021 at 7:34 pm

    @MichealF which is why I’ve been saying im not sure why there hasn’t been more serious discussion about the MLS deal as that process is further ahead and MLS has already closed the tenure bidding process. Discussion around the last 3 pods have talked about the EPL rights i.e if this company gets EPL rights it could affect MLS rights but since the MLS deal is way further ahead in the process it’s quite possible and likely those rights are announced ahead of EPL not afterwards. So the discussion about networks getting MLS as a consolation prize appears off it the MLS deal is announced ahead of time. The last MLS deal was announced in May 2014 about a full year before the new deal started in Apr 2015, looks like they are ahead of schedule with this one.

    MLS possibly trying to beat the EPL to the trough for dollars. EPL wasn’t the TV property it is now back in 2013/14 when it was on a US $83m yr deal in fact until the 16/17 EPL season MLS had the larger US TV deal on $90m yr. However in that time EPL was able to renegotiate a extra TV deal for $167m yr why MLS has is still on its old one. Potentially a smart move by MLS to get their talks going earlier and moving faster as to wrap up a deal before the EPL sucks up all the money. Wouldn’t be surprised if MLS total deal went back to being larger since the EPL is expecting $300m. Feel MLS will get at least that largely due to multiple rights carriers 3 to 4.

  13. Michael F

    October 6, 2021 at 9:32 am

    It was only 3 weeks ago that Bloomberg reported that the EPL will open this up to bidding the next TV contract rights in the US. So you can expect that to take some time to give all the providers an opportunity to make a bid if they are interested in doing so. Then I suppose that EPL has to assess and weigh the bids along with the strategy of their league coverage by providers to determine what provider(s) they decide to go with.

  14. Yespage

    October 6, 2021 at 8:46 am

    Looking at 2015, it was announced around the beginning of the final season in the contract. So we are a couple months past that point.

  15. Anthony

    October 6, 2021 at 7:44 am

    Any idea when the rights agreements will be announced? Getting late in the year already. 2022/23 season starts in 10 months.

  16. Ra

    October 5, 2021 at 9:16 pm

    It is nice to see public back to Brasileirao. Waiting to see what William, ex-Arsenal can do there.

  17. Eddy

    October 5, 2021 at 8:55 pm

    @Jose have heard the same nice!

  18. Mercator

    October 5, 2021 at 6:07 pm

    “NBCUniversal execs promised advertisers the format would be different for Beijing in February, with most events streaming live in full with ads.”

    Most, not all. So they still cannot even commit to showing the all of the Olympics, with ads, on the paid Peacock tier. I will go out on a limb and guess “most” EPL games will be on peacock, but you will not be able to get all EPL games with ads on the paid Peacock tier if NBC gets their rights extension. So they are really still offering nothing. Insane their deck says to emphasize the fact they DO NOT have it all. They don’t have anything, even the stuff they have the rights too. The new rollout will be a flop, of course. I will pirate most (but not all) of the matches.

  19. Ra

    October 5, 2021 at 5:46 pm

    @Hans. Thanks for sharing those articles. They are indeed really interesting. It is very interesting how they described themselves in the briefing. They are trying to be perceived as ‘cool’, but based on the data presented, they seem to be shallow and focused on fandom culture.
    They also are praising themselves for not be willing to offer broad content (“The deck says NBCUniversal has to set itself apart from “a sea of sameness with everyone shouting ‘we have it all.'”). What is their goal? Offer very little? They already tried that!

    The thing that struck me, is how little the focus is on sports (“NBCUniversal says agencies shouldn’t focus too much on sports and warns against “excessive use of peacocks (the magnificent bird).”.”
    They seem to be more willing to invest in general TV. The $2B+ that they could bid for the EPL could go a long way in generating their own content. I hope that they decide to skip the rights altogether. I’m done with them.

    “Peacock has the advantage of already possessing plenty of data on its users. It can now tailor the app to the preferences of those users, and to the advertisers where necessary.”
    That is why I like to keep my app list short and will go out of my way to delete unused apps. What do they know about me? Well, maybe that they will have a hard time convincing me to give them any dollars.

  20. Hans

    October 5, 2021 at 4:58 pm

    Oh SNAP! Two related articles where NBCU basically admitted that Peacock was mostly misses rather then hits in the streaming wars and it basically supports what many here have complained about “Peacock Needs Improvement in their Navigation and App design”.
    .
    businessinsider com/leaked-deck-reveals-nbcuniversal-peacock-streaming-wars-relaunch-strategy-2021-9
    .
    NBCUniversal is planning a major ad campaign in February to relaunch its year-old streaming service Peacock as it tries to set the service apart from streaming rivals Disney+, HBO Max and Paramount+.
    .
    A leaked deck shows NBCUniversal’s plans to reposition its streaming service Peacock in 2022 also describing Peacock’s 2020 launch and 2021 expansion as successes and says its new goal is to turn Peacock into “a top 4 ‘must have’ SVOD through mass premium customer acquisition.”

    A third ad exec said NBCUniversal acknowledged that many advertisers and viewers were unhappy with the Tokyo Olympics on Peacock because of a confusing user experience and the fact that most streaming viewers saw only highlight reels rather than entire events. NBCUniversal execs promised advertisers the format would be different for Beijing in February, with most events streaming live in full with ads, this person said.
    .
    popculture com/streaming/news/peacock-reportedly-planning-major-changes-service/
    .
    Adds this:
    A major part of the leaked strategy deck reportedly concerns the Peacock interface itself, noting that many users found the app “confusing.” While there are no specifics to see yet, the company plans to overhaul the look and usability of Peacock altogether, presumably across different operating systems including mobile, streaming sticks, Smart TVs and so on.
    .
    However, NBC can’t ignore the fact that Peacock is a key destination for sports fans, and it will make some changes there as well. A lot of the strategies in this document relate to the upcoming 2022 Winter Olympics in Beijing, China, and how coverage will be different this time from the 2020 Tokyo Olympics.
    .
    There you have it gents, better times to look forward to on Peacock but more money to be shelled out for it, wouldn’t have expected anything else from Comscum.

  21. José Cerrato

    October 5, 2021 at 4:17 pm

    @Ra Oh, bien. 👍

  22. locofooty

    October 5, 2021 at 1:16 pm

    I love CONMEBOL WCQ. I’ll watch all the matches. Sucks the schedule has been condensed to all matches in one day due to the pandemic and even before that already with euro clubs voicing concern. A single table everyone vs. everyone is brilliant. Good luck to FIFA trying to change that cash cow and format in order to fit their biennial WC money dream.

  23. locofooty

    October 5, 2021 at 12:54 pm

    MLS will tie the new Leagues Cup to the next TV contract, elevating the price of the property to levels they wouldn’t have been able to reach without coming up with the new money-maker Cup. The out of market contract should definitely be kept or even improved by removing blackouts. A bit difficult with the pesky RSN’s still around. The real value though, clearly, is Liga MX.

  24. Ra

    October 5, 2021 at 12:52 pm

    @Jose Don’t get me wrong. I love to see National Teams play, but I like big games. These games are against weak opponents and the format is very forgiving. The same teams will qualify- and they should. It is a formality.

  25. José Cerrato

    October 5, 2021 at 11:58 am

    @Ra Apenas son 4 fines de semana sin ligas europeas durante todo el año, a mí me gustan las fechas FIFA.

  26. José Cerrato

    October 5, 2021 at 11:57 am

    @Eddy Un periodista español que cubre la MLS, me dijo en Twitter que pronto se sabría el nuevo contrato de TV de MLS.

  27. Ra

    October 5, 2021 at 9:20 am

    I will miss club football this week; the international fixtures of the week are unappealing.
    The good news of the week is that Brasleirao will not stop and they will start having fans at the stadium. 30% now, 50% after Oct 16, and 100% capacity by Nov 1. My watching plans for the week are:
    10/5 8:30pm Corinthians vs Bahia (14,000 viewers – capacity: 49,000)
    10/7 5:30pm São Paulo vs Santos (20,000 viewers – capacity: 67,000)
    10/9 8:00pm – Palmeiras vs RB Bragantino (13,000 viewers – capacity: 44,000)

  28. Eddy

    October 4, 2021 at 9:47 pm

    @Jose I know they keeping talking about the EPL TV deal and all possible scenarios I’m too just wanting more details and some dug up reporting on the possibilities of the value and announcement of the next MLS TV deal. It would seem that gets announced before the EPL deal? There was the announcement that MLS had closed the bidding process then EPL came out saying they were opening there’s. I would love a good 10-15 min serious breakdown(lol serious meaning no on it unsimilar to the 3 straight pod breakdowns to the EPL deal even though I thoroughly enjoyed them. Quite honestly this is when Chris and Kartik are at their best. Hope we get more from Chris and Kartik on it.

  29. José Cerrato

    October 4, 2021 at 6:17 pm

    Podcast número 237 escuchado ✔
    ¿cuándo se hará público el nuevo contrato de TV de la MLS?

  30. Ra

    October 4, 2021 at 5:00 pm

    My bad. I realized now that they say play soccer, not watch soccer. I checked, and 21:9 is not available for Stadia yet.

  31. Ra

    October 4, 2021 at 3:07 pm

    Do you guys know if any matches are being streamed in super wide format (21:9)?
    I was looking for a new monitor and saw this description

    Reveal the game’s hidden sides – Ultrawide Game View
    Keep your eye on the win. Adjust your screen to 21:9 to discover hidden areas in game scenes with Ultrawide Game View. Now when you play soccer games, see more of the pitch right up to the goalposts. And in driving games, get a natural and encompassing view of the road ahead.

    My initial reaction is that I might as well use my 3D glasses as well … 🙂
    The only games filmed in 3D are the ones that manufacturers use in the demo loop, so a complete bs. I am assuming the same is true for 21:9…

  32. William Massie

    October 4, 2021 at 10:09 am

    Who’ll ever will pay more will win.

    I think NBC takes it because they NEEEED it. Everyone else can use it.

  33. JP

    October 4, 2021 at 9:18 am

    @Ra, what a day yesterday. Second half of Club Brugge was good (alseep for the 1st). 2nd half of the Ajax/Utrecht match was amazing. Still don’t know how Utrecht held off that Ajax onslaught late in the match. Then was able to catch the thrilling end to Sampdoria/Udinese.

    Favorite part of my weekend viewing is often the Belgium/Netherlands Sunday morning medley. I’m 100% invested in the match and not doing any chores/cooking at the same time. Not burnt out yet on soccer yet (which sometimes happens after the noon match), and the action usually great.

    Didn’t see any of it, but surprised at the Bayern and Real Madrid results. But then Sevilla and Real Sociedad both flub their chances to go top of the table…both to clubs near or in relegation!

  34. Ra

    October 4, 2021 at 8:22 am

    After a great weekend of club football, it is sad to see another WC qualifying round. For the UEFA, the games are David vs Golias, and in Conmembol, Brazil and Argentina are certain to qualify.
    All EU leagues had memorable matches this weekend – Bundesliga, EPL, Serie A, Eredivisie were all great.

  35. Eddy

    October 3, 2021 at 10:46 pm

    Would love to here more serious discussion in future pods around the MLS rights, Outside of EPL discussion its the next big league on TV with rights deal that’ll be announced and it will be one of biggest soccer rights as far as value of the total deal. I know the pod the other week touched on it but most of the pod was centered around the EPL rights.

    Basically would just like to hear the realistic scenarios possible amounts as far as per year. I think the MLS rights are being slept on wouldn’t be surprised to see a number for the MLS rights that shocks people largely due to the number of rights partners MLS has and could bring in.

  36. Adam

    October 3, 2021 at 9:16 pm

    Did ESPN renew EFL & FA Cuppity Cup Cup for 3 more years? I never saw it announced but knew it was back on ESPN+ after expiring in May.

  37. Jasinho

    October 3, 2021 at 6:14 pm

    I wonder if the bidders for the next rights deal were allowed to increase their bid amount after the Liverpool-Man City match.

  38. JP

    October 2, 2021 at 11:33 am

    CBS going for Libertadores seems obvious given the synergy with their Argentine and Brazilian league rights. If they do, must obtain Spanish language rights too, or else they may not see much benefit from it. I wonder how many fans of the Argentine and Brazilian leagues have actually migrated to P+ without Spanish rights.
    Could see TUDN going for those rights, and if they got it, I’d shy away from English language rights if making that decision. It’s either all or nothing.

  39. Ra

    October 2, 2021 at 9:43 am

    Their should be more creative with the apps. The possibilities are endless. I am watching the Dortmund game and the commentary volume level is too high.
    They should offer independent volume control for commentary and stadium sound. They just need to send another audio channel, which is quite small in size. Let us mux the audio ourselves.

  40. Ra

    October 2, 2021 at 9:34 am

    @Chris We do the UCL, Libertadores and Ligue Un rights expire? These are the next major rights to be open for bidding, right?

    I am wondering if CBS might go after EPL to de-risk their dependence on UCL.

    • Christopher Harris

      October 2, 2021 at 10:38 am

      Champions League expire at the end of the 2023/24 season, which is the same for Ligue Un. Copa Libertadores expire at the end of 2022, I believe.

  41. Adam

    October 2, 2021 at 8:28 am

    I think something left out of the EPL rights convo in relation to NBC/CBS/ESPN is some of the math. When CBS lost the SEC, that only freed up $55 million a year. With the soccer rights they’ve already purchased, they aren’t buying EPL with what is left over from that outlay. It’s new money. Not saying it’s not there, just saying they’ll need P+ to be a heavy money maker to justify between 2.5-3 billion for 6 years.

    NBC conversely was paying 2 billion over 10 years to do NHL. They stated they planned to spend 2 billion on programming for Peacock. With not renewing NHL, that means they have 4 billion to play around with. They gave 1 billions that to renew NFL (they were already paying close to a billion), and another 1 billion to get WWE. They were already spending 2 billion in EPL. Laying out another billion, with it being a Peacock driver, plus with the 2 billion in savings from not renewing NHL, seems like a forgone conclusion to me.

    The question to me is if Discovery or Amazon is gonna go higher than that 3 billion that NBC has to spend. ESPN & Fox don’t have the bandwidth to make the EPL as important as they believe they are.

  42. Yespage

    October 1, 2021 at 4:25 pm

    Money v distribution?

    The group with the larger number wins. The distribution will be whatever it is. The EPL doesn’t care if the viewership increases x percent a year. They just want the money coming in to increase x percent a year.

  43. Ra

    October 1, 2021 at 1:58 pm

    @Mahluf So enlighten us with the terms of the agreement.

  44. MAHLUF

    October 1, 2021 at 1:55 pm

    “They stand no chance”

    They just reach an agreement.

    Nice one, chief.

  45. Ra

    September 30, 2021 at 9:23 pm

    I also liked very much to hear about Serie A in more detail. I watched some games, but I am interested in watching more Serie A now that I have given up on EPL until it is all on streaming. I don’t submit myself to Comcast’s nonsense and I am happy to see their dispute with Google. They stand no chance and are hurting their brand.

  46. Ra

    September 30, 2021 at 9:17 pm

    You didn’t comment about Libertadores and Sudamericana. It is interesting to note that Brasileirao is more dominant than EPL in their respective continents. All teams playing in the final for both competitions (comparable to UCL and Europa) will be Brazilian.

  47. Ra

    September 30, 2021 at 7:36 pm

    So….where can I watch this USL WL?? 🙂

  48. JP

    September 30, 2021 at 7:01 pm

    Finally some Serie A love (besides the comments about Atalanta, usually from Kartik). I am biased as a fan of the league and Napoli, but really has been the most interesting league these past few years. Top 4 is constantly changing, with Roma, Lazio, Napoli, Inter, Milan, and Atalanta all falling in or out those years.
    I go into each weekend/week with sort of a game plan on what to watch, but Serie A usually watched more than expected because the matches keep me entertained. Mostly to the detriment of La Liga this season.

    This year clubs who bored me last year have been a great watch so far. Roma and Inter in particular. Haven’t enjoyed Roma this much since Spalletti was managing, might be the case for Inter as well! Milan still not my favorite watch, but no longer dull like 2014 to recent years. Sassuolo has gone in the other direction a bit, underwhelmed most of their matches but willing to give them more time before writing them off as a must watch. Finally, Hellas Verona quickly rising up the ‘must see’ list.

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