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What MLS can learn from Liga MX: World Soccer Talk Podcast

World Soccer Talk is the weekly soccer podcast on the topic of watching soccer on TV, online and apps.

In the NEW episode, number 29, Kartik Krishnaiyer and Christopher Harris cover a range of topics including:

• Revelations about how FOX and Telemundo got the 2026 World Cup rights,

• Preview of this weekend’s Champions League coverage from FOX,

• Which streaming service is offering a free Amazon Fire TV stick for signing up,

• What MLS can learn from Liga MX,

• Plus questions from YOU, the listeners and much more.

Listen to the show via the player above or via this link.

Send in your questions, comments and feedback via e-mail, via Twitter (@wsoccertalk) or Facebook. We’ll read them out on-air in the next episode.

Here are the different ways you can download the World Soccer Talk Podcast stream.

• Subscribe to the World Soccer Talk Podcast on Stitcher,
• Subscribe to the podcast via Google Play,
• Listen via the World Soccer Talk website, or visit the World Soccer Talk Podcasts page
• Subscribe to the World Soccer Talk Podcast on iTunes,
• Add the World Soccer Talk Podcast RSS feed to your RSS reader,
• Listen to the World Soccer Talk Podcast on TuneIn, Soundcloud, YouTube and Audioboom.

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  1. Pedro

    June 3, 2017 at 7:35 pm

    1-You guys missed the underlying, and very important, story to the LIga MX final and I believe that is what made this a more interesting and appealing match-up: the foreign player-filled Tigres vs the all-Mexican Chivas along with GDL reaching the final after a 11 year dry spell.
    First, UANL Tigres was the overwhelming favorite to not only win, but demolish GDL. Also, Gignac is the more more popular player, but the team is full of stars such as Juninho, Guido Pizarro, Aquino, Damm, Dueñas, etc. Going into the season, Guadalajara finally opened up the wallet and brought in Rodolfo Pizarro from Pachuca and Alan Pulido from Greece to add to the signings of Orbelin Pineda, Alanis, Pereyra, Gallo Vasquez and others from the previous season. This had not been done before and I believe it had to do with Matias Almeyda coming in to take over the club.
    These are two teams that have wide appeal for different reasons. I believe it would have been an exciting final with any combination of the last 4 teams because you have strong teams with interesting personalities and history all around.
    Add to this the 10/8 rule imposed a year ago. Since then we have seen an increase in signing of foreign players in Liga MX and UANL being one of the teams taking full advantage of that rule. Undoubtedly this has made an impact in the spots available to young Mexican players coming up through each club’s youth system. So having a final with a team full of foreign and domestic stars that have dominated Liga MX in the recent past and historic team with a Mexican-only roster that is making a comeback was a must see.
    2- My “Feature Topic” for you and other people that cover soccer, is asking the question “we know that Liga Mx is the most watched league in the US, so what will it take for you guys to give it the coverage it deserves?”
    And, if your going to talk about it, please do your homework. The main topic of your podcast was to talk about what the MLS can learn from Liga MX and yet you missed the one thing that made the GDL-UANL final so interesting and exciting.

    3-I agree with you 100% with the manufactured “rivalries”. Those come with time and the history of each team. In MLS that is harder to achieve because there is no history. For example, the colors and names of each team may or may not have anything to do with the city they represent. So then you have to rely on hype and promotion to prop up a team.
    4-Back to the 10/8 Rule (and doing your homework): Lobos BUAP won promotion to Liga MX with an all-Mexican player roster and Guadalajara won the Under-20 Liga Mx season against America, a team not known for making any special effort in promoting from their youth system in recent years.

  2. Steve

    June 3, 2017 at 4:47 pm

    Will you talk in some future pod about MLS, NWSL scheduling matches during CL final? I missed winning Nycfc goal because I switched to Juve-RM like MOST soccer fans around the world. Who runs our US soccer leagues and do they actually follow soccer?

  3. Oliver Tse

    June 3, 2017 at 4:35 am

    Long list of things that has made Liga MX successful in the U.S. market:

    1. Significant immigration from Mexico during the late 1990s (before the recession of 2000-2003 slowed down immigration) to all parts of the U.S., not just the southwest (i.e. Texas, Arizona, and California.) Mexican immigrants were willing to take low-paying jobs involving manual labor almost anywhere in the U.S. We are not just talking about migrant farm workers. We are talking about butchers working in meat processing plants in Arkansas, maids working at resort towns such as Vail and Aspen (not to mention Las Vegas), and freight logistics workers at major transportation hubs such as Memphis and Louisville. Univision free-to-air stations popped up in new places such as Atlanta, Georgia; Portland, Oregon; and Syracuse, New York during the immigration boom.

    2. The shift in viewing habits caused by technology. Satellite TV, digital cable, and the Internet all took off at the same time, allowing U.S. media companies (notably Univision Communications which rode the trend to become a member of the Standard and Poor’s 500 before the company was taken private; but also NBCUniversal which purchased Telemundo Media, and to a lesser extent FOX Sports and ESPN which have chosen to take a back seat after Univision Deportes Network launched in 2012) who want to target Spanish-speaking young men in the U.S. with Liga MX content via multiple platforms. The mobile Internet in the past 10 years was the most significant technology innovation for the U.S. Spanish-speaking market, as that market was an early adopter (instead of late adopters for technologies that took off in the mid 1990s.)

    3. Two super clubs in Liga MX dominated the narrative. Chivas Guadalajara claims most fans of Liga MX in much of California (both Northern and Southern), where most Mexican immigrants were from the state of Jalisco. Club America has large pockets of support in California as well as Texas (because media giant Televisa owns Club America and Mexican immigrants watched old-style Telenovelas from Televisa in large numbers on Univision Network until recently.)

    4. One U.S. media company in particular is associated with Liga MX more than any other one. That company is of course Univision Communications, which currently owns the U.S. rights to home matches for 11 out of 18 Liga MX clubs. Univision Deportes figured out the “secret sauce” to attract young male viewers with soccer television, both Spanish-speaking and those English-language speakers who crossed over, about 30 years ago and have been perfecting the formula ever since, while keeping the TV product fresh without ever allowing the product to go stale.

    • Stranger Things

      June 3, 2017 at 10:37 pm


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