Author: Michael Cage

How football clubs sell sponsorships in the modern era

Professional football is a very lucrative business, with many clubs at the top level generating massive revenues every year. According to Deloitte, Real Madrid, Barcelona and Manchester United are the three richest clubs in the world, with each pulling in revenues of more than €660 million in 2018. There are three main areas where clubs generate revenue – matchday income, broadcasting and commercial income. In the case of many bigger clubs, their overall revenues are impacted greatly by the commercial income they generate. For a club like United, sponsorships account for more than 45% of their total revenue, highlighting how ... Read more

Promising signs for Betis despite defeat at Barcelona

Real Betis continued their disappointing start to the new La Liga season with a 5-2 defeat at Barcelona on Sunday. However, there were plenty of signs during the game that a return to winning ways should not be too far away. Having agreed a lucrative new sponsorship deal with easyMarkets during the summer, hopes were high that Betis could build on last season’s 10th place finish. The financial brokerage firm’s brand will appear on the team’s shirts for the next three years and they will be keen to see them climb the table. Read on as we assess Betis’ performance ... Read more

Why Manchester City Will Continue to Be Dominant

The English Premier League has a history of a few top tier teams being dominant each year. Typically these teams rotate in strength, and in the standings. There is no doubt that Manchester United, Chelsea, Arsenal, and Liverpool have been the consistent top tier teams that have dominated the Premier League during its existence. But the second-tier teams have been fighting quite a bit lately and teams like Everton and Tottenham, have given a concerted effort to reach top tier status. Also a new team has emerged over the past fifteen years to become a dominant force in the Premier ... Read more

Promotion at last for Leeds United?

Ever since he arrived at Elland Road in June 2018, Marcelo Bielsa has hardly ever been out of the headlines. First there was the great run of success he brought to the club. Next, there was his notorious bucket that he chose to sit on pitch-side during matches instead of in the more traditional manager’s dugout. Then came the scandal of Spygate and that contentious goal against Aston Villa – plus their accompanying fines which were paid by Bielsa himself. But these were all essentially distractions. What fans of the club really wanted was a return to the Premiership after ... Read more

Aubameyang is great value in Premier League Golden Boot market

The race to win this season’s Premier League Golden Boot is expected to be another thriller, with plenty of top players harbouring genuine hopes of winning the prestigious prize. Mohamed Salah, Sadio Mane and Pierre-Emerick Aubameyang finished top of the pile last time around, each netting 22 goals during the campaign. Sergio Aguero finished one goal behind, although his tally was impacted by City boss Pep Guardiola rotating his forwards. Raheem Sterling, Harry Kane, Jamie Vardy and Eden Hazard were also not far adrift in what was a productive year for forward players. Read on as we look at this ... Read more

Preparation is everything as Manchester City and Liverpool get ready for title run

Manchester City and Liverpool kicked-off the new Premier League campaign expecting to be at the forefront of the battle for this season’s title. City recovered from a 10-point deficit last term to deservedly overhaul Liverpool on the run-in and secure their second successive league championship. Both clubs had a busy summer, undertaking intensive training and a schedule of warm-up matches designed to have them ready for their opening fixtures. City boss Pep Guardiola and Reds counterpart Jurgen Klopp have different ways of working, but both are 100 percent confident that their methods deliver success. Read on as we look at ... Read more

Think Premier League can’t get any more exciting than the last season?! – Just wait and watch!

A single match in the Premier League can often be about 100 different stories, with drama unfolding in every substitution, every hard tackle and every cross and counter. You can see the fates of managers and players depending upon how everything falls into place and what is the eventual result. The pinnacle football tournament of the UK involves 380 matches and, in a way, 380 opportunities for changing almost everything in the league. We saw how the last campaign remained a riveting affair till the last moment. In the end, Manchester City edged out Liverpool by one single point, and ... Read more

Premier League 2019/20: Manchester City chasing three-in-a-row

The 2019/20 Premier League season kicks-off in August with Manchester City aiming to win the title for a third successive year. City claimed last season’s title by a point from Liverpool, with Chelsea a further 25 points adrift in third place. Tottenham Hotspur claimed the final Champions League qualification spot, while Arsenal and Manchester United finished outside the top four. It is difficult to see beyond another two-way battle for this season’s title, with both City and Liverpool expected to maintain their advantage over the chasing pack. Read on as we assess their respective chances of lifting the trophy next ... Read more