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Sky Sports Transfer Deadline Day to stream on Peacock

Sky Sports Transfer Deadline Day

Soccer fans in the United States can watch the January Transfer Deadline Day coverage live from Sky Sports. Coverage will stream on Monday, January 31 from 8AM to 7PM Eastern Time exclusively on Peacock TV.

In previous years, NBC Sports has televised its own Transfer Deadline Day broadcast that has aired since January 2014. However, with the shutting down of NBCSN as well as a lot of non-sports programming on USA Network, Peacock is the logical option.

Given that Sky Sports News is no longer available in the United States, NBC Sports’ decision to stream Transfer Deadline Day is welcome news. The broadcast feels like an event for soccer fans. Sky Sports builds the anticipation and suspense during the broadcast. Meanwhile, fans agonizingly wait to hear the news whether their club has signed a new star.

Sky Sports News has established the Transfer Deadline Day Show as its main event. It’s commercially successful. But at the same time, it faces competition from reporters such as Fabrizio Romano who often stream news before Sky Sports.

Sky Sports News’ future in U.S.

Sky Sports Transfer Deadline Day has become entertainment. That’s encouraging news for Peacock TV subscribers, who can choose from Premier League games, the Premier League TV Channel and the twice-yearly Deadline Day show.

Questions will be asked why Peacock isn’t streaming Sky Sports News every day. It’s not as easy as some would think. The coverage from Sky Sports News often includes match highlights from several different leagues. Sky Sports News has the rights to show those clips for the United Kingdom only. In the same manner, the show isn’t intended for broadcast outside its own shores.

So, for the time being, Sky Sports News on weekdays has no home in the United States.

Peacock, priced at $4.99 per month (free for Xfinity customers), will begin streaming the Deadline Day Show at 8AM ET. Coverage will feature Sky Sports’ Dharmesh Sheth and Kaveh Solhekol, among others, who will be bringing you the news throughout the day. All of the leagues across the United Kingdom and Europe close their January transfer window on Monday at 6PM ET. That gives the broadcast one hour to announce the final deals before the stream ends at 7PM ET.

With soccer fans often searching for the Sky Sports News Transfer Deadline Day live stream, Peacock TV is the go-to place to watch.

NBC’s Deadline Day Show not a big miss

In many ways, many hardcore soccer fans prefer Sky Sports Transfer Deadline Day to NBCSN’s broadcast anyway. NBCSN’s Deadline Day specials felt more like a recap and analysis. Sky Sports’ coverage has always been about breaking news. The only sticking point for Sky Sports News is when it’s a slow deadline day. Their analysis can be very lacking when they don’t have exciting transfer deals to announce.

Indications are that January’s Transfer Deadline Day will be an entertaining one. There are several major clubs wanting to move players in and out, so the domino effect could result in lots of deadline day drama. For Sky Sports, Peacock and soccer fans, that could be just the news we are waiting for during an international break.

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8 Comments

8 Comments

  1. Ra

    January 28, 2022 at 1:20 pm

    In my opinion, Peacock has gotten better than Paramount in terms of app. Rewind of live events is the difference. I realized I don’t need paramount except for UCL matches, and will go to the unexpensive $5/mo subscription per month once my annual ends. Some months of the year would do it. I am perplexed that they put Formula E on CBSSN. It would be a good fit for monster trucks. Move F E to paramount. It is the least one could expect for 10/mo.

  2. greg

    January 28, 2022 at 10:47 am

    9 million subs but 24 million monthly active users. But yeah, huge losses for the calendar year.

    variety [.] com/2022/tv/news/comcast-q4-earnings-2021-peacock-nbcuniversal-1235163879/

    For better or worse they seem to be in it for the long haul, investing more money in original programming, using the platform for the Olympics better than in the summer, perhaps pulling next-day reruns from Hulu and putting them on Peacock. Off the top of my head I don’t remember recent viewer numbers being released by NBCU for Peacock.

    I’m still not as sold on it either as a service or a good way to watch EPL, but it is what it is…mega-corps control content & distribution & don’t always have viewer experience or cost as their central focus.

  3. Mercator

    January 28, 2022 at 10:36 am

    I’ve always preferred Sky for deadline day, so this is an improvement. I like Kav and Arsenal should be busy on Monday (unless Edu has taken another holiday). They should add Sky Sports News to Peacock though – it need not be the same as the UK version. They could put the 1 hour show they used to have on NBCSN on demand, or they could make it a channel and just run on a loop. They also should be putting all the Sky Sports clips they are putting on youtube on Peacock – if its available on Youtube in the US there shouldn’t be a rights issue.

    That said Peacock has improved and is now actually useable in my view. All the EPL games seem to be 60fps now and at 60gps the quality is much better than USA/NBC. It’s somewhat reorganised and at least the PLTV channel is now in the PL Hub, so positive steps there as well. And the PLTV content is now broken out on demand. I even watched my first show on Peacock – Vigil, very good actually. If it actually had all the EPL games, I would even have a positive view of it now.

    • Christopher Harris

      January 28, 2022 at 12:09 pm

      Vigil is very good. It’s a series from the BBC that aired last summer in the United Kingdom. Hopefully Peacock adds more quality content in the future (as well as getting a much-needed redesign).

  4. David J

    January 28, 2022 at 12:37 am

    We are getting screwed once again. You keep promoting Peacock like STREAMING it is the greatest thing since sliced bread…IT Is NOT. It is a much less viewing friendly than regular TV from what I’ve seen on ESPN+
    I don’t subscribe to it not because of the cost…that is minimal. What I don’t like is being manipulated by the “Cynical Corporate Powers that Be.” They are ruining a good thing, and. a lot of good will…like mine.
    It wouldn’t surprise me if the ratings of the games on USA actually take a hit. They deserve to be the way they are treating us. I’m watching less, and bet I’m not the only one. No on likes to be disrespected, or taken advantage of. WAKE UP SOCCER FANS! (OK, end of RANT!)

  5. Ivan

    January 27, 2022 at 11:02 pm

    Peacock announced $1.7 billion( with a B) loss for 2021…and revealed that it has 9 mln subscribers as of December 2021…PL’s long term commitment to Peacock could well be a miscalculation.

    That, and with 9mln subscribers, not many are watching the games they put on there…

  6. Leo

    January 27, 2022 at 12:44 am

    I really cannot get why listening journalists talk on signing of players (that will be known fully few hours laters anyway) is interesting to some people. It’s not like you will miss some game of such player (even talented ones). I would understand somehow predictions made weeks ago base on leaks, but the last day?

  7. MIB Fan

    January 26, 2022 at 2:58 pm

    One thing to note re Sky Sports News simulcast was that the two hours coincided with news and analysis programming on PLTV. They either choose 2 different hours to simulcast to avoid that overlap or add PL related clips to the on-demand content,

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