FOX Sports has been out of the business of acquiring soccer rights for a considerable amount of time after losing the UEFA Champions League, FA Cup and Bundesliga in recent years, but the American broadcasting network is back now after the headline news today proclaiming FOX Sports acquires Copa America rights through 2026.
FOX Sports’ six-year agreement with CONMEBOL kicks off this June with the English-language rights to the CONMEBOL Copa América 2021 event. Additional rights picked up by FOX Sports as part of the deal include the 2022 Women’s Copa America, CONMEBOL qualifiers for the FIFA Women’s World Cup 2023, 2024 CONMEBOL men’s and women’s Olympic qualifiers, 2024 Copa America and Women’s Copa America, and 2026 Women’s Copa America.
“CONMEBOL is the perfect addition to FOX Sports’ elite slate of international soccer properties,” Mark Silverman, President, National Networks, FOX Sports said. “We are thrilled to have the opportunity to continue to grow the game in the U.S. by showcasing some of the best men’s and women’s teams and players from around the world as they suit up for top international competition.”
While it’s good news that FOX Sports is back when it comes to international soccer, the valuation of the rights to Copa America aren’t considerable for the English-language audience because the majority of viewers interested in watching the nations from South America will view the games on Spanish-language television. Where FOX Sports can benefit though is by using Copa America to promote their coverage of the Gold Cup in July. But even then, Univision has the stronger pull with the exclusive Spanish-language rights to not only Copa America and the Gold Cup this summer, but also Euro 2020.
This summer’s Copa America tournament will be co-hosted by Argentina and Colombia. The teams competing are Brazil (title holders), Colombia (co-hosts), Ecuador, Peru, Venezuela, Argentina (co-hosts), Bolivia, Chile, Paraguay and Uruguay.
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