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Man Utd sign shirt sponsorship deal with tech firm TeamViewer


London (AFP) – Manchester United have agreed a five-year deal with technology company TeamViewer to become their principal shirt sponsor from next season in a reported £47 million-a-year deal, it was announced on Friday.

The German-based firm will replace American car manufacturers Chevrolet, who have been the Premier League side’s main shirt sponsor since 2014.

No figures were disclosed by the club but ESPN reported it was worth £47 million ($65 million) a year, saying it was a £17 million annual drop compared with the Chevrolet deal.

Since the Chevrolet contract was agreed in 2012, United’s fortunes on the field have declined.

The Red Devils have not won the Premier League since former manager Alex Ferguson retired in 2013 and have reached the Champions League quarter-finals only twice in the past 10 seasons.

In a statement, United’s managing director Richard Arnold said: “We are tremendously proud to be establishing this partnership with one of the most exciting and dynamic global software companies.

“The ability to connect and collaborate has never been more important to the world and our community of 1.1 billion fans and followers.

“We are looking forward to working with TeamViewer to bring to life our vision for a partnership built on smarter ways of connecting people and businesses.”

The deal is TeamViewer’s first major move into sports sponsorship.

Investors did not react fondly to the deal, though, as the company’s share price dipped more than 12 percent soon after the announcement.

Despite the limited success since Ferguson’s departure, United’s strong commercial appeal has allowed them to maintain their position as the Premier League’s wealthiest club.

United were fourth in the latest version of Deloitte’s Football Money League, which ranks clubs based on their revenue, behind Spanish giants Barcelona and Real Madrid and European champions Bayern Munich.

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7 Comments

7 Comments

  1. Roberto

    March 22, 2021 at 2:58 pm

    @rkujay, sorry to to get you started!
    Here is the difference between Man. U., Chelsea, Arsenal and Leicester (and a couple others). These three, mainly believe the more expensive a player is that automatically makes them the best player available. This year for sure we have seen some real “donkeys” (great choice!) added to top teams.
    Whereas Leicester with limited funds has to do some serious scouting and has managed to come up with some top drawer players. The money they received for Maguire and Chilwell allowed them to purchase, Soyuncu, Justin. Costagne and Fofana, all equal for better then the above.
    Both Chelsea and M. United has very good academies but seem to prefer buying expensive players who soon start enjoying the good life and a low work rate.

  2. rkujay

    March 22, 2021 at 7:41 am

    Don’t get me started…

  3. rkujay

    March 22, 2021 at 7:41 am

    The payroll exemplifies the notion that, without a director of football, ed woodhead is ‘considering the summer transfer market at this time’. A director would be ‘considering’ all year, since that’s his job. Woodhead is more concerned with a shirt deal than a football club. Eighty million pounds for a donkey like maguire is ridiculous. Four hundred thousand pounds a week for a broken down arsenal striker that didn’t want to play but was happy to collect a check. Eighty thousand pounds a week is thrown around to players such as jones who hasn’t played in over a year, but was awarded a five year contract to solidify his position on the bench. Then the propaganda minister at United is thrilled that his team is linked with each and every player you’ve never heard of. But, alas, we’ll miss out on all the good ones. Ole wants Varanne. Woodhead says ‘Ole, say hello to Ben White.’

  4. Roberto

    March 21, 2021 at 3:01 pm

    They still have one of the top payrolls in the EPL.

  5. rkujay

    March 21, 2021 at 7:34 am

    As a lifelong United fan I find it funny that people look around and say ‘The Oil is killing the game.’ Some of the loudest voices come from United fans. I seem to recall a decade or so ago when everyone said united bought all those twenty six pieces of silverware by buying all the best players in the world. Times change.

  6. Edwin

    March 19, 2021 at 11:41 pm

    The rich are not getting richer @Roberto this deal is$ 20-25m yr less for Man-U thats a significant amount of loss revenue for the club.

  7. Roberto

    March 19, 2021 at 8:19 pm

    The rich get richer. Now they can sign more highly paid, under achieving players. Just what the EPL needs, more money to the fat-cats, so they can give us more boring football. Sure they win but with the biggest payroll. why not some skillful exciting games to go with all that cash?

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