Brentford’s value-driven approach fires Premier League push

Frank said Rowan was never far from his thoughts.

“I have a picture of him in my living room,” he said. “Every second day I look at him. Sometimes without thinking about it my eyes move onto the photo and I say ‘Saturday was for you mate’.”

– ‘In the sunshine’ –

Being humble and a team player are central to Frank’s list of requirements at the club.

“For me, character is everything in life and I think Brentford and I share the same values,” he said. “Attitude is a big, big thing, as in one’s attitude to life.

“Confidence too, in achieving anything no matter what it is. To be the best coach or the best (Brentford) Community Trust worker you need to believe in yourself.

“Also to stay humble if you don’t — it can be tricky to succeed.

“To achieve things you can only do it together. Nobody can do it on their own, not even (Lionel) Messi. He needs great team-mates around him.”

Frank said the ethos of the club during the UK’s lockdown was reflected by the chairman and the board.

“The chairman (Cliff Crown) and the board members called maybe 1,000 of the Brentford season ticket-holders who are over 70 to see if they were OK,” he said.

“It was important the example came from the top to the bottom.”

The Brentford FC Community Sports Trust also got schoolchildren engaged in writing letters to elderly and vulnerable fans.

Frank is judging the best match report by local schoolchildren of their 3-0 win over Swansea City in October.

“I like the efforts the children have been putting into the competition,” he said.

The former Brondby boss realises how lucky he is to be managing such a club but said the limelight does not always fall on those who deserve it more.

“We (managers) in the professional game are admired and in the sunshine because we are in the middle of everything,” he said.

“They (the Community Trust coaches coaching local youngsters) are doing much more for society and the world.”

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