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Sky Sports News returns to US TV this Thursday on NBCSN

NBC Sports has agreed a deal with Sky Sports to simulcast the Sky Sports coverage of Transfer Deadline Day to viewers in the United States on NBCSN this Thursday.

During previous transfer deadline days, NBCSN televised a Deadline Day broadcast featuring Rebecca Lowe and the NBCSN Premier League analysts sharing their takes on the underwhelming transfer moves of the day. But this Thursday, thanks to Comcast’s $39 billion acquisition of Sky Television in 2018, NBCSN will strengthen the close working relationship between the two companies to include live coverage of Sky Sports’ Transfer Deadline Day from 2-5PM ET on NBCSN followed by a Transfer Deadline Day special by the NBCSN crew from 5PM to 8PM ET.

In addition, NBC Sports’ commentators will be offering analysis during the Sky Sports News telecast, while Sky Sports News presenters will welcome the NBCSN audience at the top of each hour and will also file a report for the NBCSN show.

To be frank, the partnership with Sky Sports is six years too late. The last Transfer Deadline Day of any real excitement and drama was in 2013 when Peter Odemwingie arrived at QPR’s Loftus Road believing he had a deal in place. Before that, there was Manchester City’s signing of Robinho on the final day of the 2008 window. Otherwise, the Transfer Deadline Days have been unremarkable and boring. For NBC Sports to broadcast six live hours of coverage on Thursday, it’s frankly too much.

Don’t get me wrong, it’s good news that NBC continues to broaden its relationship with Sky Sports as the two broadcasters look for ways to work more closely together. But the timing of the deal is unfortunate. Prior to Comcast acquiring Sky Television, Sky Sports was part of the FOX global empire run by Rupert Murdoch, which included the FOX Sports channels such as FS1 and FS2. For most Americans, our introduction to Sky Sports was through FOX Soccer Channel. But when FOX Sports killed FOX Soccer in 2013, the broadcaster also stopped simulcasting Sky Sports News, leaving soccer fans in the United States feeling left out of the breaking soccer news and drama from the United Kingdom.

While the news about the Transfer Deadline Day coverage is underwhelming because the deadline days aren’t as exciting anymore, it’ll be fascinating to see how much of a demand there is (if any) for the Sky Sports News coverage on NBCSN (and what the TV ratings will be). Plus, more welcoming news is that NBCSN is considering the possibility of broadcasting Sky Sports News more frequently.

SEE MORE: Schedule of Premier League games on US TV and streaming

According to a quote in the Associated Press, “I think that’s always a possibility,” according to Sam Flood, executive producer and president of production for NBC and NBCSN. “They do an amazing job and they touch a lot of the sports that people in this country care about. So we’re going to look at everything and work as one. We’ve had a number of back-and-forth trips and had conversations about how we can work together, how we can be smart about how we do things.”

We’ve already seen this season NBCSN incorporating more and more of Sky’s analysts into the US broadcasts of the Premier League. That transition has been a smooth one, but there are bigger opportunities for NBCSN and Sky Sports to work more closely together especially around the very popular Monday Night Football broadcast from Sky Sports featuring Gary Neville and Jamie Carragher. That show is currently the pinnacle of expert analysis on the English game. And while NBCSN’s analysis has been strong, the network could be on the beneficial end of a ratings lift if it can figure out a way to integrate Carragher and Neville into Monday’s coverage without devaluing the knowledge of NBCSN’s own soccer analysts.

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15 Comments

15 Comments

  1. Jack S.

    January 31, 2019 at 2:35 pm

    Peter Crouch to Burnley!!!! Zzzzzzzz…..

  2. Brendan

    January 29, 2019 at 3:19 pm

    Of course not . Just thank your lucky stars that u don’t have Turner Sports the butcher job they have done on the Champions League is just shocking

  3. Azer

    January 29, 2019 at 12:38 am

    NBC Sports has decided not to show League leaders Liverpool vs Leicester on Wednesday Jan 30th. Shame on them. I wish I can start a boycott.

    • cmasia

      January 29, 2019 at 2:20 am

      NBC Sports Gold promises to carry at least 4 matches of every club.
      Mid-week, mid-day fixtures – with lower ratings than weekend matches – are a way to help fulfill these “quotas” for the bigger sides.

    • CC77

      January 29, 2019 at 9:57 am

      I’m taking bets on whether Azer has a scouse accent. I bet ‘lots & lots’ that he doesn’t.

      Sounds like an entitled glory supporter type that 99% of football fans can’t stand.

      So your wonderful team isn’t on TV. Don’t cry too much will you.

      Please. Anyone but Liverpool to win the league. It will be unbearable if they do.

      • Azer

        January 29, 2019 at 12:55 pm

        Hello CC77,
        I’m a huge Borussia Dortmund fan, been one since 1993. I lived in Germany for 6 years. The Bundesliga is my favorite league.
        I love the EPL as well but this isn’t about me and I not going to cry as you suggested.
        This is about NBC Sports and their EPL coverage. I’ve been a critic from day one. I’m not asking you to agree with me but please open your eyes wider.
        I wonder how Liverpool supporters across the USA feel being shown disrespect by NBC? ”Sky Sports news returns to US TV this Thursday on NBCSN” Why don’t they learn something from Sky Sports? If you had access to Sky Sports or BT Sport in the USA, would you still watch NBCSN?
        Did Fox Sports ever decided not to show FC Bayern Munich or Dortmund? What about BeIn Sports with FC Barcelona and Real Madrid?
        NBC Sports is going to regret doing this.

        • MAHLUF

          January 29, 2019 at 2:54 pm

          No, they’re not going to regret this.

          No one is going to care in two weeks that they are not showing a random mid-week match.

    • cmasia

      January 29, 2019 at 4:33 pm

      You did start a boycott.

      You chose not to purchase NBC Sports Gold.

      Good work!

  4. cmasia

    January 28, 2019 at 11:26 pm

    While it’s excellent to see NBCSN picking up Sky’s Thursday coverage, I would imagine any additional “ongoing” programming would end up on NBC Sports Gold.
    Shows like Sky’s Monday Night Football would be a natural fit for Gold.

    PS: Lionel Messi could agree to join Fulham, but Deadline Day coverage won’t be the same with a microphone stuck in the window of Harry Redknapp’s car!

  5. Andrew

    January 28, 2019 at 10:40 pm

    Would be great to get some Sky Sports news coverage back. Hopefully more will come

  6. Brendan

    January 28, 2019 at 4:43 pm

    Will be great viewing even with Transfer deadline day not as exciting as it used to be

  7. Me

    January 28, 2019 at 3:15 pm

    There’s been recent talk here in the UK of Sky either pulling the plug completely, moving it entirely online only or reducing its broadcasting hours.

    It’s not a sports news channel – it’s a rolling advertisement for the sports that Sky have the rights to; anything else is ignored completely.

  8. FlatBackFour

    January 28, 2019 at 2:42 pm

    I used to enjoy when they aired Football Focus in the USA, the night before a Premier League gameweek. They should bring that back.

  9. Rick

    January 28, 2019 at 2:23 pm

    NBCSN lacks a daily soccer news show like the old Fox Soccer channel daily show.
    Put Sky Sports news on daily in the evening hours and this will solve the problem.

    NBCSN needs a daily soccer show.

    • Bruce Wayne

      January 28, 2019 at 9:56 pm

      Agreed.

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