Telemundo’s World Cup coverage reached 36 million TV viewers

After broadcasting 64 World Cup games live across Telemundo, Universo and NBCSN, Telemundo Deportes delivered an average of 2.026 million viewers per game and achieved several other noteworthy milestones.

In total, Telemundo Deportes’ complete presentation of all 2018 World Cup matches reached 36.6 million TV viewers, exceeding the Spanish-language reach for the 2010 tournament by +13% (32.3 million), and coming within 1.3 million of the 2014 World Cup (37.9 million) – despite fewest Latin American countries since 2016.

The Final match, a 4-2 win by France over Croatia, posted a Total Audience Delivery average of 5.45 million across Telemundo, TelemundoDeportes.com, and the Telemundo En Vivo and NBC Sports apps, and a TV-only viewership average 5.32 million viewers.

Hispanics make up 18% of the U.S. population, and yet Telemundo Deportes makes up 41% of the average World Cup viewership (average split for all games through Final (1.9 million vs 2.8 million).

The World Cup posted the greatest 32-day performance in network history, reaching 57% of the U.S. Hispanic population, setting records for the network’s most-watched daytime for every day of the week.

• Telemundo ranked as the #1 Spanish-language network in Total Day viewership for 14 consecutive days among Adults 18-49 (June 15-June 28)

• Telemundo ranks as the #1 Spanish-language broadcast network in Total Day for the full tournament, outperforming its closest competition by +39% among total viewers (through July 12, based on latest available information)

Telemundo’s Mexico-Germany Group Stage match on June 17 ranked as the second-most watched match of the entire World Cup tournament (only behind the English-language World Cup final), averaging 6.58 million viewers for the full program (10:30 a.m.-1 p.m. ET) and 7.13 million viewers for the two-hour match.

• Marked the first time that a Spanish-language broadcast ranked among the top two in a World Cup tournament since 2002.

• Posted as the most-watched World Cup Group Stage match in Spanish-language TV history.

Telemundo’s 2018 World Cup the biggest livestream sports event and the 50 most-livestreamed games in Spanish language history.

• The Mexico-Sweden Group Stage finale peaked at 1.02 million concurrent livestreams – the most for any event in NBC Sports Digital history, excluding Super Bowls, and the only event other than the Super Bowl to hit the 1 million mark.

• Telemundo Deportes’ digital presentation reached 15.5 million unique users, generating a record-setting 130 million livestreams AND 1.96 BILLION live minutes viewed.

In 56 Telemundo game windows, World Cup matches ranked #1 among Adults 18-49 in Spanish-language 93% of the time in the Top 14 Hispanic markets with Local People Meters (730 of 784 windows in those markets).

• Telemundo stations in Los Angeles (KVEA), Miami (WSCV) and Houston (KTMD) had the MOST World Cup viewership in their markets – regardless of language – ranking #1 overall among Adults 18-49, 25-54 and total viewers.

Here are the viewership numbers for the World Cup games televised by Telemundo (note that these are the average TV viewership and the numbers do not reflect online viewership):

DATE & KICKOFF TIMEGAMEAVG VIEWERSTEL OR UNI
Thurs., June 14; 11am ETRussia-Saudi Arabia1,370,000Telemundo
Fri., June 15, 8am ETEgypt-Uruguay1,190,000Telemundo
Fri., June 15, 11am ETMorocco-Iran949,000Telemundo
Fri., June 15, 2pm ETPortugal-Spain1,840,000Telemundo
Sat., June 16, 6am ETFrance-Australia490,000Telemundo
Sat., June 16, 9am ETArgentina-Iceland2,210,000Telemundo
Sat., June 16, Noon ETPeru-Denmark2,450,000Telemundo
Sat., June 16, 3pm ETCroatia-Nigeria1,930,000Telemundo
Sun., June 17, 8am ETCosta Rica-Serbia1,660,000Telemundo
Sun., June 17, 11am ETMexico-Germany7,120,000Telemundo
Sun., June 17, 2pm ETBrazil-Switzerland4,350,000Telemundo & NBCSN
Mon., June 18, 8am ETKorea-Sweden746,000Telemundo
Mon. June 18, 11am ETBelgium-Panama1,600,000Telemundo
Mon., June 18, 2pm ETEngland-Tunisia1,430,000Telemundo
Tues., June 19, 8am ETColombia-Japan1,520,000Telemundo
Tues., June 19, 11am ETPoland-Senegal1,200,000Telemundo
Tues., June 19, 2pm ETRussia-Egypt1,260,000Telemundo
Weds., June 20, 8am ETPortugal-Morocco1,270,000Telemundo
Weds., June 20, 11am ETUruguay-Saudi Arabia1,390,000Telemundo
Weds., June 20, 2pm ETIran-Spain1,630,000Telemundo
Thurs., June 21, 8am ETDenmark-Australia913,000Telemundo
Thurs., June 21, 11am ETPeru-France1,950,000Telemundo
Thurs., June 21, 2pm ETArgentina-Croatia2,030,000Telemundo
Fri., June 22, 8am ETBrazil-Costa Rica1,560,000Telemundo
Fri., June 22, 11am ETNigeria-Iceland1,340,000Telemundo
Fri., June 22, 2pm ETSerbia-Switzerland1,410,000Telemundo
Sat., June 23, 8am ETBelgium-Tunisia1,270,000Telemundo
Sat., June 23, 11am ETKorea-Mexico6,600,000Telemundo
Sat., June 23, 2pm ETGermany-Sweden3,430,000Telemundo
Sun., June 24, 8am ETEngland-Panama1,510,000Telemundo
Sun., June 24, 11am ETJapan-Senegal2,380,000Telemundo
Sun., June 24, 2pm ETPoland-Colombia3,540,000Telemundo
Mon., June 25, 10am ETUruguay-Russia1,670,000Telemundo
Mon., June 25, 10am ETEgypt-Saudi Arabia38,000Universo
Mon., June 25, 2pm ETIran-Portugal1,670,000Telemundo
Mon., June 25, 2pm ETSpain-Morocco153,000Universo
Tues., June 26, 10am ETDenmark-France81,000Universo
Tues., June 26, 10am ETAustralia-Peru1,500,000Telemundo
Tues., June 26, 2pm ETNigeria-Argentina2,390,000Telemundo
Tues., June 26, 2pm ETCroatia-Iceland41,000Universo
Weds., June 27, 10am ETMexico-Sweden4,420,000Telemundo
Weds., June 27, 10am ETKorea-Germany151,000Universo
Weds., June 27, 2pm ETSerbia-Brazil2,120,000Telemundo
Weds., June 27, 2pm ETSwitzerland-Costa Rica109,000Universo
Thurs., June 28, 10am ETSenegal-Colombia1,890,000Telemundo
Thurs., June 28, 10am ETJapan-Poland29,000Universo
Thurs., June 28, 2pm ETEngland-Belgium1,360,000Telemundo & NBCSN
Thurs., June 28, 2pm ETPanama-Tunisia89,000Universo
Sat., June 30, 10am ETFrance-Argentina3,510,000Telemundo
Sat., June 30, 2pm ETUruguay-Portugal3,810,000Telemundo
Sun., July 1, 10am ETSpain-Russia3,530,000Telemundo
Sun., July 1, 2pm ETCroatia-Denmark3,110,000Telemundo
Mon. July 2, 10am ETBrazil-Mexico4,960,000Telemundo
Mon., July 2, 2pm ETBelgium-Japan1,610,000Telemundo
Tues., July 3, 10am ETSweden-Switzerland1,280,000Telemundo
Tues., July 3, 2pm ETColombia-England2,940,000Telemundo
Fri., July 6, 10am ETFrance-Uruguay2,080,000Telemundo
Fri., July 6, 2pm ETBrazil-Belgium2,900,000Telemundo
Sat., July 7, 10am ETSweden-England1,940,000Telemundo
Sat., July 7, 2pm ETRussia-Croatia2,800,000Telemundo
Tues., July 10, 2pm ETFrance-Belgium2,320,000Telemundo
Weds., July 11, 2pm ETEngland-Croatia2,750,000Telemundo
Sat., July 14, 10am ETBelgium-England1,570,000Telemundo
Sun., July 15, 11am ETFrance-Croatia5,320,000Telemundo
AVERAGE 2,026,234 
TOTALS 131,705,234

Factoring in the viewership via apps and online, Telemundo’s viewership per World Cup game averaged 2.27 million viewers.

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  1. NaBUru38 July 18, 2018
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