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FOX beating Telemundo in World Cup TV ratings

FOX Sports has leapt ahead of Telemundo in generating more TV viewers for World Cup games on English-language television compared to Spanish-language TV for the first 11 match days.

The World Cup games on FOX and FS1 are averaging 2,208,563 viewers, while Telemundo’s average is 2,048,063. Compared to the first five match days of Russia 2018, the viewing average for FOX Sports has increased from 2.1 million to 2.28 million but Telemundo’s average has decreased (from 2,192,083 for match day one through five) to the current 2.0 million.

To date, World Cup games are averaging 4.2 million viewers per game across Telemundo and FOX Sports combined.

The reason behind the boost for FOX Sports is the increased number of games televised live via the over-the-air FOX network, which is in 116 million homes. Through match day 11, FOX Sports has had 18 games shown on the big FOX network. FOX Sports will also be boosted by six World Cup Round of 16 matches being featured on the FOX network between Saturday and Monday this weekend.

In comparison, Telemundo is in 65 million homes, which is far fewer than even FS1 (which is in 84 million homes). Plus Telemundo/Universo has been netting 46% of average per match World Cup viewership (through Tuesday) even though just 18% of the U.S. population is Hispanic.

With Mexico advancing to the Round of 16, Telemundo may be able to close the gap with FOX Sports given the popularity of El Tri in the United States. Likewise, the games featuring Colombia, Argentina, England and Portugal will feature impressive TV ratings from the significant number of Americans who are either from those countries or have ancestry from those nations.

Here are the TV ratings for the World Cup through match day 11:

DATE & KICKOFF TIMEGAMETELEMUNDOFOX SPORTSTOTAL
Thurs., June 14; 11am ETRussia-Saudi Arabia1,370,0001,494,0002,864,000
Fri., June 15, 8am ETEgypt-Uruguay1190000903,0002093000
Fri., June 15, 11am ETMorocco-Iran9490001,695,0002644000
Fri., June 15, 2pm ETPortugal-Spain18400002,924,0004764000
Sat., June 16, 6am ETFrance-Australia4900007960001286000
Sat., June 16, 9am ETArgentina-Iceland22100002,973,0005183000
Sat., June 16, Noon ETPeru-Denmark245000020010004451000
Sat., June 16, 3pm ETCroatia-Nigeria193000021780004108000
Sun., June 17, 8am ETCosta Rica-Serbia166000018260001660000
Sun., June 17, 11am ETMexico-Germany71200004,002,00011122000
Sun., June 17, 2pm ETBrazil-Switzerland43500004,086,0008436000
Mon., June 18, 8am ETKorea-Sweden746,0007500001,496,000
Mon. June 18, 11am ETBelgium-Panama160000013640002964000
Mon., June 18, 2pm ETEngland-Tunisia143000019310003361000
Tues., June 19, 8am ETColombia-Japan15200009530002473000
Tues., June 19, 11am ETPoland-Senegal120000016470002847000
Tues., June 19, 2pm ETRussia-Egypt126000019570003217000
Weds., June 20, 8am ETPortugal-Morocco127000010820002352000
Weds., June 20, 11am ETUruguay-Saudi Arabia139000015600002950000
Weds., June 20, 2pm ETIran-Spain163000022400003870000
Thurs., June 21, 8am ETDenmark-Australia913000854,0001767000
Thurs., June 21, 11am ETPeru-France195000019300003880000
Thurs., June 21, 2pm ETArgentina-Croatia203000025600004590000
Fri., June 22, 8am ETBrazil-Costa Rica156000012150002775000
Fri., June 22, 11am ETNigeria-Iceland134000022400003580000
Fri., June 22, 2pm ETSerbia-Switzerland141000023100003720000
Sat., June 23, 8am ETBelgium-Tunisia127000018610003131000
Sat., June 23, 11am ETKorea-Mexico6600000443300011033000
Sat., June 23, 2pm ETGermany-Sweden343000053970008827000
Sun., June 24, 8am ETEngland-Panama151000016230003133000
Sun., June 24, 11am ETJapan-Senegal238000035050005885000
Sun., June 24, 2pm ETPoland-Colombia354000043840007924000
 TOTAL VIEWERS65,538,00070,674,000134,386,000
 AVG. VIEWERS PER GAME2,048,0632,208,5634,199,563

 

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