Telemundo beating FOX in World Cup TV ratings battle

Despite being available in far fewer homes in the United States, Telemundo is generating more viewers across television than FOX Sports after the first five days of the 2018 FIFA World Cup tournament.

Telemundo is in more than 53 million homes in the United States. FOX Sports, who have been broadcasting games on the over-the-air FOX network and FS1, are in 116 million homes (FOX) and 84 million homes (FS1) respectively.

On Spanish-language television, Telemundo is averaging 2.19 million viewers per game while FOX Sports is averaging 2.13 million, according to viewing data researched by World Soccer Talk sources including FOX Sports, Telemundo and Showbuzz Daily. That compares to the 2014 World Cup on ESPN networks that averaged 4.5 million after 64 games (the 2010 average was 3.2 million; 2006 average was 2.3 million).

Overall, when the viewing averages for Telemundo and FOX Sports are combined after the 14 games thus far, the 2018 FIFA World Cup is averaging 4.17 million viewers across US television.

Looking at the numbers below, Telemundo are generating greater viewing figures for most of the games that feature Hispanic or Portuguese-speaking nations. Likewise, FOX Sports generates more viewers for games involving non-Hispanic teams than Telemundo. The eventual winner in the TV ratings battle between Telemundo and FOX Sports could be determined by how far the Hispanic and Portuguese-speaking teams advance in the tournament, such as Mexico, Brazil, Spain, Argentina, Brazil, Portugal, Peru, Colombia and others.

Ultimately, a deep run for Mexico will be a dream come true to boost Telemundo’s viewing numbers. For FOX Sports, Mexico will be a big plus but to a lesser extent than the Spanish-language broadcaster since the Telemundo has done a much better job with its World Cup coverage.

Here are the World Cup TV viewing numbers for June 14 through June 18. Note that the numbers shown below are for average TV viewership only and don’t take into consideration streaming.

MATCH #DATE & KICKOFF TIMEGAMETELEMUNDOFOX SPORTS
1Thurs., June 14; 11am ETRussia-Saudi Arabia1,370,0001,494,000
2Fri., June 15, 8am ETEgypt-Uruguay1,190,000903,000
3Fri., June 15, 11am ETMorocco-Iran949,0001,695,000
4Fri., June 15, 2pm ETPortugal-Spain1,840,0002,924,000
5Sat., June 16, 6am ETFrance-Australia490,000796,000
6Sat., June 16, 9am ETArgentina-Iceland2,210,0002,973,000
7Sat., June 16, Noon ETPeru-Denmark2,450,0002,001,000
8Sat., June 16, 3pm ETCroatia-Nigeria1,930,0002,178,000
9Sun., June 17, 8am ETCosta Rica-Serbia1,660,0001,826,000
10Sun., June 17, 11am ETMexico-Germany7,120,0004,002,000
11Sun., June 17, 2pm ETBrazil-Switzerland4,350,0004,086,000
12Mon., June 18, 8am ETKorea-Sweden746,000750,000
13Mon. June 18, 11am ETBelgium-Panama1,600,0001,364,000
14Mon., June 18, 2pm ETEngland-Tunisia1,430,0001,931,000
  TOTAL TV VIEWERS:29,335,00028,923,000
  AVG. TV VIEWERS:2,192,083.3332,135,666.667

We’ll update the soccer TV ratings data throughout the World Cup in our TV ratings archive.

 

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