Even though FOX Sports has had seven years to prepare for coverage of its first men’s World Cup, the US broadcaster has been scrambling in its first seven days of broadcasting the World Cup to try to find a winning formula.
First, its lead foreign analyst Lothar Matthäus was let go in mysterious circumstances. Then FOX Sports hired Clarence Seedorf on Monday to provide much-needed pre-match, halftime and post-match analysis in the World Cup studio. And now, FOX Sports has hired Martin O’Neill as their newest studio analyst.
In the meantime, Telemundo — even though the Spanish-language broadcaster is in far fewer homes than FOX — is generating greater viewing numbers for the World Cup.
One week in, FOX Sports is continuing to experiment to figure out the strengths and weaknesses of its studio talent. With the addition of Martin O’Neill, who has been working for ITV’s coverage of the World Cup, FOX Sports has hired a man who never shies away from controversy and always has a strong opinion to share especially when it comes to tactics. He’s the ideal hire for FOX Sports. Combined with Seedorf offering his analysis, this could be enough to bring English-language viewers from Telemundo and back to FOX.
Combined with the analysis of Kelly Smith and Ian Wright, who work very well together — as well as the consistent Moisés Muñoz — FOX’s coverage is beginning to resemble the level of analysis we would expect from a World Cup broadcaster. Up until now, it’s been Alexi Lalas who has been taking a making forceful role to try to keep the analysis together as Hernan Crespo and Guus Hiddink have fumbled their opinions. In the meantime, host Rob Stone has been unsure of himself on camera and nowhere near as confident as he appears when he’s been hosting coverage of MLS.
FOX’s coverage is starting to come together. The big question is whether it’s too little too late as many viewers have already flocked to Telemundo.
200+ Channels With Sports & News
- Starting price: $33/mo. for fubo Latino Package
- Watch Premier League, World Cup, Euro 2024 & more
Live & On Demand TV Streaming
- Price: $35/mo. for Sling Blue
- Watch Premier League, World Cup & MLS
Many Sports & ESPN Originals
- Price: $9.99/mo. (or get ESPN+, Hulu & Disney+ for $13.99/mo.)
- Features Bundesliga, LaLiga, Championship, & more
2,000+ soccer games per year
- Price: $4.99/mo
- Features Champions League, Serie A, Europa League & NWSL
175 Premier League Games & PL TV
- Starting price: $4.99/mo. for Peacock Premium
- Watch 175 exclusive EPL games per season
110+ channels, live & on-demand
- Price: $59.95/mo. for Plus Package
- Includes FOX, FS1, ESPN, TUDN & more
- Premier League All-Star game reportedly still in the works
- Christopher Nkunku already completed Chelsea medical – reports
- Bundesliga adds two new statistics to broadcast, app
- EPL commentator schedule: October 1-3
- American businessman reportedly in talks to buy Everton
- Alfie Haaland suggests his son could soon leave Manchester City
- How DAZN acquiring Eleven Sports affects soccer fans in USA
- Where to find Puebla vs. América on US TV
- Where to find Hull City vs. Luton Town on US TV
- Iran national team stands in solidarity after nation erupts in turmoil