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New Panini stickers are first sign that World Cup fever has arrived

In cities across the United States, World Cup fever has arrived. It’s measurable in the form of Panini soccer stickers that are being bought in stores across the country, and the number of empty boxes being left behind that are quickly selling out of the $1 sticker packs.

When I recently attended an event in Florida to trade soccer stickers with fellow Panini addicts, I expected to see more than half of the crowd under the age of 16. To my surprise, most of the crowd were between the ages of 40 and 80 years old. Speaking to the owner of the soccer store where the Panini trading day was held, he explained how it’s mostly parents and grandparents that attend the events.

After spending about two hours at the event and seeing the 75 people come in and out of the store to trade their Panini stickers in the hopes of finishing their collection, I soon witnessed how the hobby of collecting Panini World Cup stickers is something that can be enjoyed by all ages. It’s a tradition that’s passed down from generation to generation. But most importantly for Panini, it’s an addiction that can be enjoyed from birth until death.

There were a handful of kids and young teens participating in the event too, but they walked around the store and played while they let their parents and grandparents get down to the business of trading stickers with other grownups.

And it wasn’t just men who were in abundance at the Panini Trading Day either. There were plenty of grandmothers and mothers with cheatsheets in hand too where they had painstakingly written down the sticker numbers they needed to complete their sticker album.

Judging by the interest in Panini World Cup 2014 stickers, World Cup fever has certainly arrived across the United States.

The stickers and albums are available in stores nationwide, as well as online via eBay and other trusted sellers.

Articles from our series focused on soccer trading cards and stickers:

• Soccer trading cards: Why it’s time to consider investing in the hobby
• What makes soccer trading cards valuable, and why and how to get them graded
• Collecting Panini’s Euro 2020 stickers is a perfect accompaniment to watching the tournament

Videos: Unboxing of soccer cards and stickers

• 2020/21 Obsidian soccer cards
• 2020/21 Topps Museum Collection: UEFA Champions League
• 2018/19, 2019/20 & 2020/21 Topps Bundesliga stickers
• 2020/21 Panini Prizm Premier League
• Euro 2020 Panini stickers
• Panini Chronicles box break featuring Neymar autograph
• Orbis World Cup 1990: The greatest soccer sticker album of all time


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  1. Lovac

    May 7, 2018 at 12:29 pm

    I think the majority of those 40-80 year olds started their panini obsession outside of the U.S.. Back home, you can buy them in every store and around every corner. In my 20 years here, it’s been impossible to find panini in stores. Four years ago they were handing free albums outside subway, and I was flabbergasted. It did make me feel like a little kid though. It has gotten better, but you still have to work hard to find them in stores. I’ve turned to ebay to keep my obsession going, and this year, it will not be any different, although I’m getting a late start.

    • Christopher Harris

      May 7, 2018 at 1:03 pm

      Not sure how it is where you live, but I’ve been able to find Panini stickers in Target, Walgreens, CVS and Walmart this year.

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