Carlos Cordeiro’s tenure will be judged by how he handles Soccer United Marketing (SUM)
Cordeiro’s willingness to take on the SUM deal, which if renegotiated or torn up could yield a boon in finances for not only the national team programs but also player development and adult soccer, might be the defining issue of his presidency. If he follows through on his promises to make SUM more accountable and removing the conflicts of interest that have plagued soccer in the US, he will make the USSF more financially solvent and powerful than it currently is.
Objective fans of US Soccer, irrespective of their views about the election and the candidates, should urge Cordeiro to follow through on his promises to scrutinize SUM and its relationship with the USSF. Maintaining the independence of the federation from a pro league and its marketing company is essential for the betterment of the sport in this country.