Connect with us


Dortmund seal tie-up with Magath’s Chinese side

Shanghai (AFP) – Borussia Dortmund have signed an “exclusive partnership” with Chinese Super League side Shandong Luneng as the Bundesliga club attempt to expand their footprint in the Asian country.

Dortmund are making a big push to attract new fans in the world’s most populous nation and on Wednesday sealed the cooperation agreement with Shandong, who are led by veteran German coach Felix Magath, a former Bayern Munich manager.

It will see Dortmund offer expertise in a number of ways, notably on youth development — the German club is renowned for bringing through rising football stars.

Dortmund have played pre-season friendlies in China during the past two summers and head of sales and marketing, Carsten Cramer, said: “We are not only a club playing a friendly asking for some money, then rushing out of the country.”

“Without a partnership with a club I am very sure that we can’t reach the credibility in the population of China,” Cramer said, according to the state Xinhua news agency, which said the tie-up was for the next five years.

Dortmund, who won the German Cup last season, recently also opened an office in Shanghai.

Shandong Luneng, based in the city of Jinan in eastern China, are riding high in the CSL in fourth place under Magath.

200+ Channels With Sports & News
  • Starting price: $33/mo. for fubo Latino Package
  • Watch Premier League, World Cup, Euro 2024 & more
  • Includes NBC, USA, FOX, ESPN, CBSSN & more
Live & On Demand TV Streaming
  • Price: $35/mo. for Sling Blue
  • Watch Premier League, World Cup & MLS
  • Includes USA, NBC, FOX, FS1 + more
Many Sports & ESPN Originals
  • Price: $6.99/mo. (or get ESPN+, Hulu & Disney+ for $13.99/mo.)
  • Features Bundesliga, LaLiga, Championship, & more
  • Also includes daily ESPN FC news & highlights show
2,000+ soccer games per year
  • Price: $4.99/mo
  • Features Champions League, Serie A, Europa League & NWSL
  • Includes CBS, Star Trek & CBS Sports HQ
175 Premier League Games & PL TV
  • Starting price: $4.99/mo. for Peacock Premium
  • Watch 175 exclusive EPL games per season
  • Includes Premier League TV channel plus movies, TV shows & more

Click to comment

Leave a Reply

Your email address will not be published.

More in AFP

Translate »