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Chivas del Guadalajara

Chivas TV enhances streaming capabilities due to NBC partnership

Chivas TV, the official streaming subscription service for fans of CD Guadalajara, has announced a strategic partnership with Playmaker Media (owned by NBC Sports Group and operated by NBC Sports Digital) to enhance the reliability and capabilities of the Mexican club team’s streaming platform.

For soccer fans in the United States, nothing will change. Chivas matches will continue to be televised and streamed by Univision Deportes.

According to a Univision spokeswoman, “Univision Deportes continues to have exclusive rights to all Chivas home games in Liga MX and Copa MX. Our fans can still tune-in to the networks of Univision to watch all their favorite soccer matches, live and on demand.”

The partnership between Chivas and PlayMaker Media will help strengthen the reliability of the Chivas TV platform so soccer fans around the world (outside of the United States and Puerto Rico) can stream games.

If you do live in the United States or Puerto Rico, you’ll be able to enjoy all of the Chivas TV content. But when it comes time for a match to kick off, Chivas TV subscribers in the US will only be able to hear audio commentary of the game while the stream will broadcast live video of the announcers. The live matches will also feature statistics for Chivas fans to follow. Chivas TV, however, will include post-game, video-on-demand highlights for Chivas Liga MX and Copa MX home matches.

In addition, season-long live streaming will also be offered for Chivas’ Under 20 and Under 17 youth development squad games.

For soccer fans in the US, the cost is $6.99/month for the subscription to Chivas TV.

The partnership between Chivas and NBC Sports Digital kicks off on July 19 when Playmaker Media will power the live-streaming and direct-to-consumer support for the friendly between Chivas and Porto.

Playmaker currently provides live streaming capabilities and infrastructure for Telemundo Sports’ long-term FIFA agreement, including the 2015 Women’s World Cup, the 2017 Confederations Cup, and the 2018 FIFA World Cup-Russia. In addition, Playmaker Media provides video support for the International Olympic Committee’s (IOC) global digital Olympic Channel, along with NASCAR’s global, direct-to-consumer NASCAR TrackPass, and USA Swimming Productions, a new communication venture from the USA Swimming National Governing Body.

According to a recent study on football clubs by Euroamericas Sport Marketing Spain, Guadalajara/Chivas is the most popular team in Mexico, with 44.2% of supporters in the country.

SEE MORE: Schedule of Liga MX games on US TV and streaming

The only Liga MX team to exclusively field squads composed entirely of Mexican players, Chivas has constantly emphasized home-grown players and recently won its 12th Mexican league championship. Also in 2017, Chivas captured its fourth Copa MX crown, becoming the first Mexican team in 22 years to claim both the league title and cup championship in the same year.

It’s entirely possible that the partnership could open doors for Chivas and NBC Sports in the future if/when Chivas decides to stream games exclusively to US residents.

At the end of the day, the news is a win for Chivas in Mexico where having PlayMaker Media powering Chivas TV will give them a stronger, more reliable platform.

Chivas TV launched in 2016 as the club’s own channel for live games, interviews, and more.

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  1. Oliver Tse

    July 10, 2017 at 7:44 pm

    I have expected this move by Chivas Guadalajara ever since Chivas announced last October that Chivas will leave Univision Deportes after the current contract expires in May 2018.

    So for the 2017-2018 Liga MX season:

    Univision will have US rights to 17 out of 18 Liga MX clubs during Torneo Apertura, as Azteca America announced in April that it will no longer air Liga MX matches. Only Pachuca home matches will remain with Telemundo until that contract expires in December 2017. Pachuca will switch to Univision Deportes in January 2018 for the start of Torneo Clausura so that Univision Deportes will have a monopoly on Liga MX in the US for one semester only.

    One will now expect Chivas Guadalajara to switch to Telemundo starting with the 2018-2019 season.

    • Eddie

      July 10, 2017 at 8:20 pm

      what else that nbc/telemundo will win the soccer rights

    • Fernando

      July 10, 2017 at 9:30 pm

      “as Azteca America announced in April that it will no longer air Liga MX matches.” So, that means Unvision Deportes and its Networks have to find a solution on how to broadcast the games. For example, there will be 5 teams that will play the Saturday 8pm game, were will the other 4 teams play?

      • Oliver Tse

        July 10, 2017 at 10:03 pm

        Univision Deportes (the operating division of Univision) has access to the following TV channels in the U.S.:

        Univision – main free-to-air network, usually on weekends only

        UniMas – 2nd free-to-air network, available on most days except during February, May, and November “sweeps” periods

        Galavision – general-purpose pay-TV network, which is usually available for “overflow” matches

        Univision Deportes Network – all-sports pay TV network, which is always available for the best available Liga MX match

        On weekends, no more than 2 matches are scheduled for each time slot.

        The problem will be on those “doble” rounds during the middle of the week, when up to 5 matches may take place simultaneously.

        • Eddie

          July 11, 2017 at 9:58 am

          what happens it have all 18 teams on four networks on univison ?

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