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Confederations Cup

Telemundo outperforming FOX by 229% in Confederations Cup

Telemundo Deportes is running all over FOX Sports in the race to reach as many viewers as possible for the 2017 FIFA Confederations Cup.

Through the semi-finals of the competition, which in many ways is a dry run for next summer’s World Cup, Telemundo Deportes’ exclusive Spanish-language coverage of the FIFA Confederations Cup has reached over 11 million total viewers, averaging 1.1 million total viewers and 569,000 adults 18-49, outperforming the FOX Networks by more than 3X (229% and 235% respectively) according to Nielsen.

Telemundo’s numbers have also outperformed Univision network’s broadcast of the FIFA Confederations Cup South Africa 2009, which aired in similar time periods, by +75% among total viewers and +49% adults 18-49. In addition, the coverage has delivered a total of 41.3 million streaming minutes across Telemundo Deportes’ digital platforms and has generated 1.7 million U.S. social interactions.

Coverage of the FIFA Confederations Cup concludes on Sunday with the third-place final between Mexico and Portugal, and the final between Germany and Chile. See the Confederations Cup TV schedule for kickoff times and broadcast channels.

Telemundo Deportes’ coverage of Mexico’s dramatic 4-1 loss against Germany in the FIFA Confederations Cup semifinals that aired on Thursday, June 29 reached 3.8 million total viewers, according to Nielsen. The match window averaged 2.2 million total viewers and 1 million adults 18-49, outperforming Fox by 798% and 609% respectively. The broadcast also surpassed Univision networks’ coverage of the FIFA Confederations Cup South Africa 2009 semifinal, which aired on similar time periods by 78% among total viewers and 135% among adults 18-49.

On digital, the Mexico vs. Germany game scored 6.3 million streaming minutes, ranking as the most streamed match ever on Telemundo, surpassing Mexico vs. New Zealand (June 21 at 2 p.m. ET) that delivered 5.6 million streaming minutes. On match day, the game ranked as the #1 most social event across all broadcast & cable, regardless of language.

Chile’s penalty kick win over Portugal on Wednesday reached 2.9 million total viewers. The match, which aired at 2 p.m. ET, averaged 1.3 million total viewers and 657,000 adults 18-49. The match also delivered a total of 4.7 million streaming minutes.

Locally, the Germany vs. Mexico match ranked as the #1 program among total viewers, regardless of language, in top U.S. markets including Los Angeles, New York, Miami, Houston, Dallas, Chicago, San Francisco, Phoenix and Sacramento. It also rated the #1 program among adults 18-49, regardless of language in the time period across the Telemundo Owned Stations. Chile vs. Portugal ranked as the #1 program among total viewers, regardless of language, in Los Angeles, Miami, Houston and Phoenix.

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  1. Anthony

    July 2, 2017 at 8:09 pm

    The Fox coverage was OK, but in terms of the ratings, it’ll be fascinating to see what happens if the US doesn’t make it out of the group stage next year. Telemundo is free over the air in most markets, and FS1 still isn’t as well known as ESPN or even NBCSN.

  2. Chris

    July 2, 2017 at 2:16 am

    Fox coverage hasn’t been as terrible as I would have thought a year or two ago, however I think all-in-all their studio personnel lacks a good dose of maturity. Perhaps I am in the minority, but when I watch a match and pre/post match coverage I want to listen to a genuinely authentic and intelligent discussion, not a bunch of “good ole boys” laughing at inside jokes, and trash talking each other. I get it, they want to create an exciting atmosphere in studio, but the immaturity can be too much at times.
    Saying that, the improvements made by FOX have been leaps and bounds above where they were only a few years ago. My only fear is that next year’s World Cup will be so pro “‘merica” and Mexico from the studio personnel that it will distract from quality unbiased reporting and stories of the other teams participating, but I hope they prove me wrong.

  3. Jasinho

    July 1, 2017 at 10:34 pm

    The only way I see Fox Sports improving its FIFA coverage is if they bring in Sky Sports personnel next summer, otherwise I see failure from top to bottom.

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