Ex-football greats shoot for business glory with tech ventures


Lisbon (AFP) – There was a time, before TV deals brought untold riches to the game, when retiring footballers had little in the bank and few options for the rest of their lives.

But as the boom of the past two decades has transformed the business fortunes of the big clubs, so has it opened up new vistas for cashed-up players when they end their on-pitch careers.

The boom has been accompanied by the revolution in technology and some of football’s greatest names of recent years, such as Luis Figo and Ronaldinho, are busy exploiting new opportunities in the digital realm.

The former greats outlined their post-career interests at the Web Summit, an annual conclave of business leaders and technology startups known as “Davos for geeks”.

At the week-long conference, Figo presented a new mobile app that lets talented young footballers film themselves and engage with a community of club scouts worldwide. 

“Technology is an area were everybody wants to be. Everyone tries to find the market niche that allows you to succeed,” the former Portugal captain told a panel at the summit in his hometown Lisbon.

“Our career is short and you have to start a new life at around 35 years old, but we don’t all want to be football coaches,” he said. 

Figo’s project, called Dream Football, started five years ago as a basic website which today has about 100,000 users. He is targeting 100 million downloads for the free app and hopes to monetise it with outside investment and sponsorship.

After a glittering and lucrative career with giants including Barcelona and Real Madrid, the 44-year-old Figo could afford to put his feet up in retirement but says: “I’ve always loved to do business.”

– From postmen to PR –

Former Manchester United and France striker Louis Saha has started a company called Axis Stars to give sports people a digital platform to market themselves in, or as they approach, retirement.  

“Agents are around when you’re making a lot of money, but when you retire you’re not an asset anymore so you struggle to find sponsors, business opportunities or good advice to invest,” he said in Lisbon. 

“With Axis Stars you keep the contacts and opportunities can arrive from anywhere.” 

Saha’s digital network comprises about 250 members including his former Manchester United teammate Rio Ferdinand, French tennis star Gael Monfils and rugby player Maxime Mermoz. He hopes to build it up to 1,000 participants within two years.

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