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Leagues: NWSL

Viewing numbers for soccer games on US TV: Sept. 20-26, 2016

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The National Women’s Soccer League returned to the airwaves with the league’s third and final regular season match broadcast on Fox Sports 1 attracting 47,000 viewers, the lowest of the league’s three nationally televised matches. Major League Soccer on Fox Sports 1 did not fare much better either with Columbus Crew and DC United drawing only 97,000 viewers. Since August 1, only two of the seven MLS broadcasts on Fox Sports 1 have managed to break the 100,000 viewer mark.

Liga MX remained strong against College football competition, averaging 747,600 viewers across 6 match windows on Saturday and Sunday. Club América leads the way. Their first 10 matches of the Clasura have averaged 1.05 million viewers on the networks of Univision.

The Premier League on NBC continues to be America’s English-language league of choice, averaging just over 400,000 viewers per match window this weekend. Viewership peaked Saturday afternoon with 608,000 watching Arsenal’s dominant 3-0 victory against Chelsea on NBCSN. La Liga and the Bundesliga came nowhere close to challenging them, averaging only 138,000 and 55,000 viewers respectively.

Here are the TV viewing audiences:

Domestic numbers for the week:

DateCompetitionStart TimeHomeAwayNetwork 1Network 2Total
9/23/16MLS8:00 PMNew York City FCChicago FireUniMás; 158000Univision Deportes; 84000242,000
9/24/16NASL7:00 PMJacksonville ArmadaRayo OKC—; —beIN Español; 80008,000
9/25/16MLS4:00 PMLos Angeles GalaxySeattle SoundersESPN; 240000ESPN Deportes; —240,000
9/25/16MLS7:00 PMColumbus CrewNew England RevolutionFox Sports 1; 97000Fox Deportes; 16000113,000
9/25/16NWSL9:30 PMHouston DashSeattle ReignFox Sports 1; 47000—; —47,000

Foreign numbers for the week:

DateCompetitionStart TimeTeam 1Team 2Network 1Network 2Total
9/20/16Bundesliga2:00 PMWolfsburgBorussia DortmundFox Sports 1; 52000—; —52,000
9/20/16Bundesliga2:00 PMIngolstadtFrankfurtFox Soccer Plus; —Fox Deportes; 1500015,000
9/20/16Bundesliga2:00 PMFreiburgHamburgFox Sports 2; 8000—; —8,000
9/20/16La Liga2:00 PMMalagaEibar—; —beIN Español; 2700027,000
9/20/16EFL Cup2:45 PMLeicester CityChelseabeIN SPORTS; 85000—; —85,000
9/20/16La Liga4:00 PMSevillaReal Betis—; —beIN Español; 5400054,000
9/20/16Liga MX8:00 PMChivasTigresUniMás; 684000—; —684,000
9/20/16Liga MX8:00 PMCruz AzulToluca—; —Univision Deportes; 258000258,000
9/20/16Liga MX10:00 PMNecaxaClub AméricaUniMás; 532000Univision Deportes; 388000920,000
9/21/16Bundesliga2:00 PMBayern MunichHertha BerlinFox Sports 1; 52000—; —52,000
9/21/16Bundesliga2:00 PMBayer LeverkusenAugsburgFox Sports 2; 8000Fox Deportes; 2600034,000
9/21/16La Liga2:00 PMReal MadridVillarealbeIN SPORTS; 43000beIN Español; 153000196,000
9/21/16La Liga4:00 PMBarcelonaAtletico MadridbeIN SPORTS; 112000beIN Español; 153000265,000
9/21/16Liga MX8:30 PMLeónChiapas—; —Univision Deportes; 313000313,000
9/21/16Liga MX10:00 PMPumasAtlas FCUniMás; 286000—; —286,000
9/21/16Liga MX10:30 PMMonterreySantos Laguna—; —Univision Deportes; 304000304,000
9/22/16La Liga2:00 PMOsasunaEspanyol—; —beIN Español; 80008,000
9/22/16La Liga4:00 PMValenciaAlaves—; —beIN Español; 3300033,000
9/23/16Primeira Liga2:00 PMFC PortoBoavista—; —Univision Deportes; 2200022,000
9/23/16Bundesliga2:30 PMBorussia DortmundFreiburgFox Sports 2; 21000GolTV; —21,000
9/23/16La Liga2:45 PMReal BetisMalaga—; —beIN Español; 2000020,000
9/23/16Ligue 12:45 PMToulouseParis Saint GermainbeIN SPORTS; 22000—; —22,000
9/23/16Primeira Liga4:00 PMSporting CPEstoril—; —Univision Deportes; 1900019,000
9/24/16Premier League7:30 AMManchester UnitedLeicester CityNBCSN; 366000NBC Universo; 40000406,000
9/24/16Bundesliga9:30 AMMainzBayer LeverkusenFox Soccer Plus; —Fox Deportes; 5900059,000
9/24/16Bundesliga9:30 AMHamburgBayern MunichFox Sports 2; 31000—; —31,000
9/24/16Premier League10:00 AMSwansea CityManchester City—; —NBC Universo; 7800078,000
9/24/16Premier League10:00 AMLiverpoolHull CityNBCSN; 433000—; —433,000
9/24/16La Liga10:15 AMSportingBarcelonabeIN SPORTS; 96000beIN Español; 160000256,000
9/24/16Serie A12:00 PMPalermoJuventusbeIN SPORTS; 64000—; —64,000
9/24/16Premier League12:30 PMArsenalChelseaNBCSN; 608000Telemundo; —608,000
9/24/16La Liga12:30 PMAthletic BilbaoSevilla—; —beIN Español; 106000106,000
9/24/16Bundesliga12:30 PMWerder BremenWolfsburgFox Sports 2; 11000—; —11,000
9/24/16Primeira Liga1:00 PMChavesBenfica—; —Univision Deportes; 1600016,000
9/24/16La Liga2:45 PMLas PalmasReal MadridbeIN SPORTS; 111000beIN Español; 294000405,000
9/24/16Eredivisie2:45 PMExcelsiorPSV—; —Univision Deportes; 3200032,000
9/24/16Liga MX6:00 PMChiapasNecaxa—; —Univision Deportes; 248000248,000
9/24/16Liga MX8:00 PMTigresCruz AzulUnivision; 687000Univision Deportes; 4200001,107,000
9/24/16Liga MX8:06 PMPachucaQuerétaro—; —NBC Universo; 4000040,000
9/24/16Liga MX10:00 PMClub AméricaPumasUnivision; 904000Univision Deportes; 5540001,458,000
9/25/16Serie A9:00 AMInter MilanBolognabeIN SPORTS; 27000—; —27,000
9/25/16Bundesliga9:30 AMHoffenheimSchalke 04Fox Sports 1; 61000Fox Deportes; 2800089,000
9/25/16La LIga10:15 AMAtletico MadridDeportivo—; —beIN Español; 9600096,000
9/25/16Premier League11:00 AMWest Ham UnitedSouthamptonNBCSN; 373000Telemundo; —373,000
9/25/16Bundesliga11:30 AMKölnRB LeipzigFox Sports 2; 17000Fox Deportes; 1300030,000
9/25/16La Liga12:30 PMVillarrealOsasuna; —beIN Español; 6700067,000
9/25/16Liga MX1:00 PMTolucaLeónUnivision; 388000Univision Deportes; 176000564,000
9/25/16Serie A2:45 PMFiorentinaAC MilanbeIN SPORTS; 45000beIN Español; 73000118,000
9/25/16Liga MX7:00 PMSantos LagunaTijuana—; —Univision Deportes; 321000321,000
9/26/16La Liga2:45 PMAlavesGranada—; —beIN Español; 1400014,000
9/26/16Premier League3:00 PMBurnleyWatfordNBCSN; 120000—; —120,000
9/26/16Serie A3:00 PMCaliariSampdoriabeIN SPORTS; 1000—; —1,000

Major League Soccer averages:

OverallESPNESPN2ESPNDFOXFS1FOXDUnivisionUniMásUDN
290,740309,375201,50046,000658,000162,30434,750827,000165,79269,304

Other league averages:

LeagueAverage
Liga MX670,518
Premier League429,394
UEFA CL374,500
La Liga127,977
Bundesliga66,333
Primeira Liga62,250
NWSL61,000
Serie A37,385
Eredivisie27,000
Championship16,667
Ligue 113,250
NASL7,444

HT: SportsTVRatings.

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2 Comments

2 Comments

  1. Juan Ruiz

    October 3, 2016 at 6:13 pm

    Seems like some of the league info is incorrect; corresponds to the wrong teams?

    • Collin Werner

      October 5, 2016 at 5:16 pm

      Yes, I see. Sorry about that. I’ll work to get it fixed ASAP. The #’s are correct for the individual games and only the league info is incorrect.

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