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FOX Sports is clueless about soccer

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In a revealing interview with Alexi Lalas on The Mutant Gene Podcast this week, FOX Sports Executive Producer Jonty Whitehead — the person in charge of FOX’s soccer production — highlighted everything that’s wrong with FOX’s soccer coverage including his own assertion that Americans are “not versed in the game as I or people in the UK are.”

The interview with Whitehead, an Englishman who has worked for FOX Sports in the United States since 2012, helped peel back the curtain to reveal how out of touch FOX Sports is with the soccer fans in the United States. In the discussion, Whitehead defended FOX’s dumbing down of soccer coverage, how he prefers manufactured debates to real opinions as well as why he champions rehearsed discussions instead of more authentic analysis before games. By doing so, he confirmed our worst fears and gave us a clearer picture why most of FOX Sports’ soccer coverage is unwatchable (except for what really matters, the games themselves).

To illustrate our points, here are Whitehead’s own assertions from the podcast (which we definitely recommend listening to):

“There’s a hardcore niche group of Anglophiles and Europhiles [in America] who want the sport to be covered in an English style and an English way with English voices,” said Whitehead. “But speaking with Eric [Shanks] and David [Nathanson], I’m not so sure that’s the best way that FOX should take.

“If you think a top Premier League game here will get 1.5 million viewers or something like that, but last summer’s Women’s World Cup… over 30 million people watched it. So there’s this huge potential sports fan who are prepared to watch soccer. And surely, our job is to appease the vocal echo chamber of these established soccer fans who have had their forums and their websites running for a long time, but to also appeal to this huge section of potential audience that’s out there.

“They’re used to sports television in a certain way. They’re used to American-style sports television. I know it’s the way that FOX feels, that’s the way that we should cover [soccer]. It should be in a more discernible American way with American voices. That’s a really important philosophy for ourself and FOX Sports.”

In saying that, Whitehead confirms why FOX Sports’ coverage is inferior and continues to be the laughing stock of soccer coverage in the United States. Despite ESPN and NBC Sports providing the blueprint of how to successfully cover soccer (a blueprint that is now 8 years old from ESPN), FOX Sports stubbornly holds on to the belief that the way to win over new fans to its coverage of soccer is by playing to the masses instead of speaking intelligently to viewers. Both ESPN and NBC Sports have continued to score critically-acclaimed reviews and record TV ratings with its thought provoking soccer coverage. Meanwhile, FOX Sports plods along with below average analysis, insufferable pre-match coverage and a long list of amateurish scheduling mistakes that make you wonder whether the executives at FOX truly understand the sport.

Reading between the lines, Whitehead uses the success of the Women’s World Cup Final with its record-breaking 25.4 million viewers as “proof” that FOX Sports has cracked the code on how to reach the US sports audience. He ignores the fact that the vast majority of viewers were tuning in to watch the Women’s World Cup and not FOX Sports’ coverage. Just because the final produced an impressive viewing number doesn’t mean that’s FOX’s philosophy when it comes to covering soccer is the best way. After all, it was the US Women’s National Team in the final, a fact that would have produced massive viewing numbers no matter what channel aired the game.

“We have chosen to try a different way of doing things with the hope that it brings in the less than ardent fan, so it appeals to the American sports fan,” said Whitehead.

In a glaring example of how inane FOX Sports’ philosophy is about covering soccer, Whitehead gave this example in the podcast.

“Manchester City, say. Pep’s come in,” said Whitehead. “He’s playing the full backs inside. That releases De Bruyne further up the pitch. He can go in between the full backs. That’s a natural debate in the UK because everyone is up to speed on that. I think if you begin a conversation with that in the US, you’re immediately alienating a huge portion of the fans.

“[Americans] are not versed in the game as I or people in the UK are. So, you would of course appease those diehard soccer fans who lap it up and love it. But are you doing justice to your biggest potential viewing audience? I don’t think you are.”

Ironically, the example Whitehead shared about Manchester City’s tactical changes under Guardiola is something that NBC Sports went into length about recently, and it’s a perfect example of how NBC’s coverage is light years ahead of FOX Sports. NBC Sports elevates the discussion, shares valuable insight and, most importantly, does it in a way that isn’t condescending. With FOX Sports’ soccer coverage, you’re continually being talked down to.

In the remainder of the podcast, Whitehead and Lalas tackled several other topics including FOX’s modus operandi of creating manufactured debates instead of authentic discussions in order to try to create more entertaining broadcasts. Whitehead also shared FOX’s motto of wanting to add more fun to its coverage (the talent may be having fun, but the viewers at home certainly aren’t when watching their banal coverage). Plus, Whitehead defended FOX’s use of rehearsed analysis in pre-match as a preference to authentic opinions. Frankly, for anyone who has watched FOX’s soccer coverage, none of this should come as a major surprise (although it was informative to have Whitehead confirm it on tape).

FOX Sports is working in a bubble where they’re not only out of touch with soccer fans in the United States, but they’re also living in the past. Many soccer fans enjoy watching a range of leagues and competitions from around the world including the US. Counter to what Whitehead believes, the vast majority of soccer fans are far more informed about the sport than what he gives Americans credit for. His assertion that Americans are “not versed in the game as [he] or people in the UK” is a perfect example of how condescending FOX Sports is. In fact, given the sheer volume of soccer coverage available in the US as well as the expert analysis from NBC Sports, I would argue that many soccer fans in the United States are far more knowledge about the world’s game than sports fans in the United Kingdom who have limited TV coverage and far less of a worldly knowledge of the major soccer leagues.

Regarding Whitehead’s comment that many soccer fans just want to hear English commentators, I would like to say that, for the record, I believe that it shouldn’t matter what nationality or accent a person has. Sports networks should employ the best talent available within their means. I’m a big fan of many American soccer talent such as John Strong, JP Dellacamera, Taylor Twellman, Landon Donovan, Stu Holden, Brian McBride, Kyle Martino, Ian Joy and Phil Schoen, as well as many others. At the same time, there are many English talent in the game who are extremely poor in their analysis (FOX Sports’ Warren Barton and talkSPORT’s Bobby Gould are just two of many examples). And for the record, too, there are several FOX Sports talent members who are authentic and are shining lights at the network. Unfortunately, many of them aren’t featured more prominently.

The only thing that’s holding back the growth of soccer in the United States is FOX Sports itself. Knowing that Whitehead is in charge of soccer production at FOX Sports is a worrying sign. Whether he’s drinking the FOX Sports Kool Aid or simply regurgitating what his bosses David Nathanson or Eric Shanks want him to say, I don’t know. But Lalas’ interview with his boss Jonty Whitehead is just another example of how FOX Sports doesn’t ‘get it’ when it comes to covering soccer in the United States.

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60 Comments

60 Comments

  1. indomitable_lion

    October 4, 2016 at 6:35 am

    For everyone saying American commentators are crap don’t forget about the amazing Christopher Sullivan. The fact that he’s no longer on the air speaks volumes.

  2. Joe

    September 27, 2016 at 8:09 am

    Just listened to the podcast. They were talking about europhiles and eurosnobs….I immediately thought of the WST soccer forum experts who hear an English accents and get turned on and think its the end all be all of soccer(yes i said soccer).

  3. Derek

    September 25, 2016 at 9:37 am

    Proof that FOX have no clue about football is spending so much on the Bundesliga rights. The German League has always been the fourth or fifth most popular league in Europe in soccer mad countries, despite the Bayern be a good team. So what idiot thought the Bundesliga would be a hit in America? A noncompetitive, not very diverse crowd, where most teams have second rate players, From cities most people have never heard of, Americans are gonna love this a product. Not! Fox executives speculated because they signed the contract just before the all German Champions League Final thinking the Bundesliga was going to be the best league in the world. It looks like they lost the bet.

    It they knew about soccer they would know German football is not that popular outside Europe or Germany because one team dominates all the time and it is a little too German hook people from other countries. It was never going to be a big success in America, because how many over very German shows are popular in America? FOX coverage is too West Coast suburbia for soccer.

    To think Fox had the rights for the EPL for 21 years in America, maybe if they hadn’t had hidden the best league in the world for so long on a niche channel, soccer would have become bigger sooner in the USA. It was only when ESPN and NBC got rights did the coverage for the EPL improve and grow soccer in the USA.

  4. Zack

    September 24, 2016 at 4:17 pm

    My thoughts on this matter.

    1). You can have american voices, but you also should have a good mix of euro voices too. ESPN shows you can do that with a mix of foreign and home based talents with their Euro coverage. Foudy, Tirico, and Twellman were all solid. BeIN has Bonetti (Is he American or Italian? Or Italian American), Schoen and Matteis (I know the latter two split opinion but they’re better than any FOX pundit bar Joy and Friedel). NBCSN has Kyle Martino, a very solid american pundit. But FOX just goes all american with their coverage. And it reflects in a bad way. USA vs Argentina semifinal predictions: Nuff said. FOX needs to learn the word diversity fast. Their coverage just a bunch of American mumbo jumbo.
    2). There is a lack of consistency in FOX. They can do fairly decent (Women’s World Cup). To just plain horrible (Gus Johnson) to just being subpar (Copa America). But no where could this more reflected in their Bundesliga coverage. When FOX actually gives the BuLi proper attention. It’s good. But when they neglect it. It’s insulting. FOX has some potential in some areas with it’s football/soccer coverage. But they don’t take advantage of it.
    3). Foxsoccerplus seriously needs to be eradicated.
    4). Joy and Friedel are probably the best of FOX’s pundits. Too bad FOX prefers Lalas, Stone, and Barton. Though Joy is being utilized more and Friedel was with FOX during the Copa America coverage. They should a requirement in any FOX soccer production.
    5). And speaking of Lalas, Barton, and Stone. Less of them please.

    That’s I really got.

  5. cm asia

    September 23, 2016 at 5:42 pm

    In my comment above, I tried to copy and paste a paragraph of Whitehead’s comment, but it would not take.

    I was speaking about the 11th paragraph of this article where he talks about Man City’s use of De Bruyne.

    Cheers,
    cmasia

  6. cm asia

    September 23, 2016 at 5:38 pm

    Here is what makes me angry about FOX’s condescension to American audiences. Read this paragraph again:

    <<>>

    So this jackass would rather show a game to people he believes
    A) don’t know strategy and
    B) are too stupid to learn and understand.

    Why bother having any analysts at all?

    Whitehead has decided to place FOX – and then us – in a never ending cycle of ignorance.
    He really doesn’t think we are capable of understanding the game..
    Then he employs idiots ( Lalas, Barton, et al ) to make sure we stay in the dark.

    And Whitehead is the head idiot!

  7. Joe

    September 23, 2016 at 12:17 pm

    I bet you guys wake up in your parents basement early for NBC “footie”. Hold your man u scarf high in the air while sitting on the couch and screaming “when the reds go marching in” in a fake accent. After the game(yes i know you call it a match) you hop on WST to make fun of American soccer and show how Euro you are! HAHAHA you are whats wrong with soccer in America and why no one takes it seriously. Who respects a bunch of posers for teams they will never see live and never grew up anywhere close to the location to have any kind of connection?

    -Landon (bc Cantona is so Euro)

    • Cantona

      September 23, 2016 at 2:36 pm

      Yawn…

      Cantona—

    • rkujay

      September 24, 2016 at 7:11 am

      United fans don’t sing ‘when the reds go marching’,

  8. Paul B

    September 23, 2016 at 10:43 am

    What do you expect from a Eurosnob who thinks Americans know nothing about soccer.

    There are 75.4 millions Millennials in the US and I bet half of them played soccer at school.

    • Brian

      September 23, 2016 at 11:34 am

      It’s Fox that’s making the assumption that Americans no little about soccer (read the article if you care to) and which is why they are dumbing down the coverage.

  9. Cantona

    September 23, 2016 at 7:55 am

    I don’t care what Fox does pre/post game, I care what they do with the matches. As long as the games are left alone I’m fine. When they start putting amateurs that don’t even know the rules ala Gus Johnson, then I have issues. The Europa League is totally unwatchable on Fox due to their poor commentary teams. I really question if John Strong understands what a foul is.. and the guy never lets the game breathe.. a classic fault with most US soccer commentators.

    There are some gems for Fox that give me hope, Brad Friedel is excellent.. Ian Joy knows his stuff and does well in the presenter role. Unfortunately the other cast of characters are awful and make any pre/post match unwatchable.

    That said I will make sure I have other broadcasting options in time for the World Cup.

    Cantona—

  10. Captain Obvious

    September 23, 2016 at 12:52 am

    Anyone willing to set up a banner behind the FS studio next time they are onsite for a game? IT IS TIME TO REBEL!

  11. Murica First

    September 22, 2016 at 8:24 pm

    “FOX Sports announced via press release on Tuesday that the split-national MLS broadcast on FOX on Sunday, the 18th, had a total viewership of 1,298,000, the highest the league has ever recorded on any network in 12 years.” I bet this site will never mention this news because it’s MLS and Fox Sports. Eat your hearts out, Eurosnobs!

    • Tony

      September 22, 2016 at 8:40 pm

      Right! Throw an English accent and Man U, Chelsea, Liverpool or Tottenham and these WST writers and euro wana-be commenters come crawling. Mention anything American soccer and it’s all negative. Someone pull a boat up and get these posers on board so we can ship them to the U.K. where they want to be. Make America great again.

      • URAN1D10T

        September 23, 2016 at 9:11 am

        You realize it is because complete garbage right? The idiot pundits talking nonsense saying the usmnt would beat argentina, the hyping up of players who are not that good, getting excited because a past it 38 year old goal keeper comes to your league, horrible defenders that make a pretty good Italian player look like Messi. Also want to be Euro? What do you call dc united fans calling themselves ultras? Ny fans looking like clowns “fighting” yelling who are ya in fake accents. US Soccer, leagues and its presenters should stop being an embarrassment to the sport.

        • El Clasico

          September 23, 2016 at 2:48 pm

          Go back to England then.

    • Christopher Harris

      September 22, 2016 at 8:57 pm

  12. Lindsey

    September 22, 2016 at 10:10 am

    We need more of this. https://www.youtube.com/watch?v=rk5e8xRkT1g
    #GusJohnson

    • Joe

      September 22, 2016 at 11:57 am

      Gus Johnson was class. Give him an accent and WST readers get raging boners.

      • TheTruth

        September 22, 2016 at 4:02 pm

        He is class at commentating football. American football that is.

  13. LIguy

    September 22, 2016 at 7:15 am

    It’s kind of interesting to hear him admit it, you would think there awful ratings would force a change in direction but apparently not. The WWC example is awful because like the Olympics it is a major event so people will tune in, that doesn’t translate to weekly and doesn’t mean they tune in cause you are so great. Like another commenter said the issue goes beyond soccer, Fox Sports in general is awful from top to bottom, the TV personalities and their bosses.

  14. Chris

    September 22, 2016 at 1:19 am

    Not to mention, Fox’s online streaming platform is second rate to that of NBCSN and ESPN. Even BEIN Sports streams matches online for “free” for those with an appropriate cable subscription. Why doesn’t Foxsoccer2go? Oh, that’s right, they could care less about producing a quality service. .

  15. Will

    September 21, 2016 at 8:35 pm

    Agree. Their coverage is terrible. But, even their British commentators are no good. No joy for sure. The play by play is equally poor I think. NBCSN is far far superior. I wish they did Champions League and FA Cup.

    • Christopher Harris

      September 21, 2016 at 8:42 pm

      PS Vue is probably your best option to watch all of the leagues/competitions.

  16. Germaine

    September 21, 2016 at 7:27 pm

    I did not read the article but I can summarize it for you. Fox Sports coverage of Soccer is inferior because the broadcasters are American. That is the typical theme at this site. Instead of showing your bias at every turn, why don’t just report on facts about the games as opposed to all this nonsense about hating Fox Sports and so on. It gets old.

    • LIguy

      September 22, 2016 at 7:10 am

      You should read the article you would see he is correct and I am no big defender of this site. Plus most people seem to agree besides a few that buy into the garbage Fox sports is selling, it’s a problem with soccer but the entire network does it.

    • Joe

      September 22, 2016 at 8:33 am

      Agreed its the same BS. For what its worth i enjoyed the Womens WC coverage and Copa America. Haters and Eurosnobs are always going to hate when Americans are calling games.

    • Kei

      September 22, 2016 at 9:44 am

      “Fox Sports coverage of Soccer is inferior because the broadcasters are American.”

      If we’re being completely honest here, this is 100% correct.

      Any network that believes the likes of Gus Johnson (or even Joe Buck) could become competent soccer commentators after a few years is more than worthy of ridicule and brazen disregard.

      • Tony

        September 22, 2016 at 1:50 pm

        The sentiment that American voices are at fault for the poor reception of FOX’s soccer offerings are sadly misguided.

        As someone who was introduced to the Premier League through NBCSN’s coverage, but who dove much farther down the rabbit hole once my appetite was whetted, I can tell you without a doubt that the nationality of the presenter means absolutely nothing to me when compared with what they have to offer.

        I love listening to Taylor Twellman, Alexi Lalas, Brian McBride, Stu Holden etc. on ESPN FC or on the call of games on whatever network (FOXSports 1, ESPN, BEIN, etc.) when they’re given that opportunity. But the issues outlined in this article are very very real. Especially philosophically.

        FOX’s pre-game coverage is unwatchable not because of the personalities on the screen, but the content that they’re forced to push. Nobody benefits from faux analysis or contrived conversations, and people ARE voting with their eyeballs. I know without looking at any Nielsen statistics that Premier League Live and Goal Zone on NBCSN have better viewership than any soccer content that FOX has ever put on a schedule that didn’t feature a match.

        How can a studio head make these comments at FOX, when ESPN has for years produced a show that airs 6 DAYS A WEEK (the aforementioned ESPN FC), with very real debates that have kept me abreast of and educated me on the goings on of the sport without ever patronizing me as a viewer.

        You don’t create fans by treating them like they aren’t fans yet. One of the most basic principles of influence and persuasion is that you draw people to you that share your beliefs and perspective. NBCSN and ESPN believe that the product will sell itself, they’re just here to facilitate a smooth experience. FOX doesn’t think we’re ready for, deserve, or understand what they’re delivering. And when we ask for something else, they tell us (through their programming choices) that they actually know what’s best for us.

        Which of those two formulas do you think attracts more viewership? Right on then.

  17. Kirby Grimes

    September 21, 2016 at 5:25 pm

    So many things to say. First off Ian Joy has a Scottish accent.

    As someone who according to Whitehead, should be clueless about soccer, I find his comments offensive. I’m not an ex-pat and come from part of the country where soccer is a four letter word. I am proud of my knowledge and love for the game. Yet, by his logic, I am part of a vast lumpen proletariat that must be spoon-fed soccer. Geez, I thought globalization shattered such viewpoints. Franklin where are you!?!?

  18. T-Rod

    September 21, 2016 at 5:02 pm

    I was most surprised that Jonty took credit for perfecting the replay… but Fox does not know how to do replays at all. They show them at odd times during the run of play, and not even good angles.

  19. JayC

    September 21, 2016 at 4:35 pm

    typical FOX of dumbing down all sports coverage. I think by explaining tactics, that helps the new viewers to understand why tactics were made.

    and boasting about the Women’s World Cup, not the prettiest soccer to watch, but the most viewers and those viewers just want to watch the USA team.

    and the 2016 Copa America, all talk and no real discussion.

    • Kei

      September 21, 2016 at 4:43 pm

      Copa America was an absolute dumpster fire from the coverage standpoint, culminating in that infamous screenshot showing every talking head (bar Fernando Fiore) picking the USMNT to beat Argentina.

      If they won’t take the game seriously, then they shouldn’t expect any self-respecting fan of the sport to show them any degree of respect in return.

      • Rob

        September 21, 2016 at 9:55 pm

        They will be do this at the 2018 WC. Lets see most of the Fox crew say with a straight face that the USA will win the world cup.

  20. Kei

    September 21, 2016 at 4:26 pm

    “FOX Sports stubbornly holds on to the belief that the way to win over new fans to its coverage of soccer is by playing to the masses instead of speaking intelligently to viewers.”

    In other words, Fox Sports’ views on its soccer coverage mirrors that of the greater Fox network as a whole, whether it be FS1 (with its stable of hot takers like Skip Bayless, Clay Travis et al) or Fox News (’nuff said).

    I think most of us knew those things about Fox Sports before Whitehead even joined that podcast. The only real surprise is that he actually copped to them in the first place.

    • Julian Palmer

      September 22, 2016 at 6:23 am

      No, no “’nuff said.’ Keep politics out of it. Fox Sports is the issue here.

      • TiLoBrown

        September 22, 2016 at 7:26 am

        He didnt talk about politics. Just bringing up Fox News isnt being political

  21. Saints Fan

    September 21, 2016 at 3:22 pm

    It’s the game themselves that actually count. Most pre & post game analysis is all cliched & predictable anyway.

    Don’t knock Fox too much or else they’ll stop showing soccer altogether.

    Broadcasting a game in HD with a good 5.1 sound is more important to myself than what a panel of experts were rabbiting on about for 30 mins beforehand.

    • TiLoBrown

      September 21, 2016 at 4:08 pm

      Is it even good HD? The games on ESPN and NBC always look better to me

    • Kei

      September 21, 2016 at 4:31 pm

      You say Fox will stop showing soccer altogether like that’s somehow a bad thing…

    • Vee

      September 22, 2016 at 9:04 am

      Exactly! Who spends so much time listening to commentators blah blah blah. At least, at FOX, they have actual former players who know their stuff…whether you agree with it or not.

      • Kei

        September 22, 2016 at 9:50 am

        “At least, at FOX, they have actual former players who know their stuff…”

        No less than three former players picked the USMNT to beat Argentina at Copa Centenario during the pregame buildup, for no real reason other than “because we just want it more.”

        What in Hades are you on about, man? lol

        • TiLoBrown

          September 22, 2016 at 4:30 pm

          Ignore him, he’s just trolling

  22. Rick

    September 21, 2016 at 3:11 pm

    World Cup 2018 is less than two years away and we are stuck with FOX. I’ll be watching the games on Univision with mute.

    • LIguy

      September 22, 2016 at 7:07 am

      Telemundo has it now, but yes they are also better than Fox and Univision. They are owned by NBC and use the same graphics.

  23. Brian

    September 21, 2016 at 2:59 pm

    Considering that Fox has been covering soccer for so much longer than NBC and that NBC is light years ahead of Fox says it all. Fox Sports and the mute button go together.

    • Derek

      September 25, 2016 at 9:49 am

      The reason NBC’s coverage of soccer is so much better is because they have a largely British production team behind and in front of the camera. who either worked for SKY, BBC and ITV.

      • Christopher Harris

        September 25, 2016 at 11:07 am

        In front of the camera, it’s a lot of Brits. But almost all of the people behind the camera are American.

        • Derek

          September 25, 2016 at 12:34 pm

          The NBC Premier League Producer isn’t American and he makes the decisions.

          • Christopher Harris

            September 25, 2016 at 1:25 pm

            NBC’s lead producer for the Premier League is Pierre Moossa, who is American. His production team based in Stamford CT are American too. I’m not aware of any Brits who work on the production team.

  24. Charles

    September 21, 2016 at 1:46 pm

    Thank the Footy Gods that NBC has the Premier League.

    If NBCSN could just add the Champions League…

    • The Awful Awful Knight

      September 21, 2016 at 8:41 pm

      Champions league would be great.

      I think NBCSN should pick up a couple of games a week from The Championship, especially the 3-6 place playoff matches at the end of the season. Premier League fans in the US would probably be very interested in watching teams with a legitimate chance of “joining us on Saturday mornings next season.”

    • Vee

      September 22, 2016 at 9:00 am

      No network channel has the Premier League…it’s on cable idiot.

      • Jeff Peltier

        September 22, 2016 at 11:08 am

        Dude, even though the channels are on cable, they are still networks.

      • The Money Team

        September 26, 2016 at 8:48 pm

        The big EPL matches (i.e. Manchester Derby) air live on both NBC and Telemundo, both of which are free-to-air in most major cities where NBC Universal own both the NBC and Telemundo affiliates.

        In my market, NBC Universal owns two free-to-air frequencies. On one frequency, NBC is on the .1 subchannel whereas Telemundo is on the .3 subchannel. On the other frequency, Telemundo is on the .1 subchannel while whereas NBC is on the .3 subchannel. The two frequencies originate from transmitters that are about 25 miles apart.

        NBC and Telemundo combined would air about 40 EPL matches free-to-air. That should be more than enough if you don’t want to pay for TV programming.

    • Zack

      September 24, 2016 at 4:22 pm

      ESPN should get it. They have no rights to footy unless it’s Euro action and some MLS games. Can’t go that long enough without hearing Darke and co.

  25. TiLoBrown

    September 21, 2016 at 1:02 pm

    Also I want to add, the only way to get Fox to change (or even better dump) their coverage is to stop tuning in. Yea, I know thats almost impossible for the people running and reading this website but the only thing the networks care about is money. The best way for them to lose money is to lose advertisers. Advertisers wont spend big money (or any money) on shows and even events that regularly get a 0.0 rating.

  26. Tim

    September 21, 2016 at 1:01 pm

    Who is John Stone? You mean Rob Stone or John Strong?

  27. TiLoBrown

    September 21, 2016 at 12:43 pm

    Headline should read “FOX Sports’ head of soccer confirms what we knew”

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