Viewing numbers for soccer games on US TV for week of August 22-28, 2016

soccer leagues

The final weekend of August continued the trend of low viewership for MLS broadcasts as the four MLS matches aired on the networks of ESPN, FOX Sports and Univision averaged only 197,500 viewers. Although up 22% from 155,000 viewers at the beginning of the month, the 15 MLS broadcasts during the month of August averaged only 177,000 viewers, representing a 44% drop when compared to the rest of the MLS season.

Liga MX and the English Premier League both saw large increases in viewership this weekend as 1.9 million watched Chivas dominate Club América in el Súper Clásico on the networks of Univision, and 1.1 million saw Manchester United’s late win against surprise club Hull City on NBC.

The Bundesliga continues to struggle when facing English competition as the match between Borussia Mönchengladbach and Bayer Leverkusen in the same time slot as the aforementioned Manchester United/Hull City match delivered FOX’s lowest-ever rating for a Bundesliga match on the network, attracting only 248,000 viewers.

La Liga viewership was up in nearly every time slot as beIN SPORTS aired a condensed slate of 5 broadcasts compared to 8 in the opening weekend. Average viewership was up more than 100% and total viewership up 269,000 over the opening weekend.

Domestic numbers for the week:

DateCompetitionStart TimeHomeAwayNetwork 1Network 2Total
8/26/16MLS8:00 PMReal Salt LakeColorado RapidsUniMás; 116,000Univision Deportes; 72,000188,000
8/27/16NASL8:00 PMMiami FCMinnesota UnitedbeIN Sports; 13,00013,000
8/28/16MLS2:30 PMNew York Red BullsNew England RevolutionESPN; 186,000ESPN Deportes; Not available186,000
8/28/16MLS5:00 PMPortland TimbersSeattle SoundersESPN; 253,000ESPN Deportes; Not available253,000
8/28/16MLS7:00 PMOrlando City SCNew York City FCFox Sports 1; 139,000Fox Deportes; 24,000163,000

Foreign numbers for the week:

DateCompetitionStart TimeTeam 1Team 2Network 1Network 2Total
8/22/16La Liga2:00 PMCelta VigoLeganesbeIN Sports; 10,000beIN Español; 13,00023,000
8/22/16La Liga4:00 PMValenciaLas PalmasbeIN Sports; 16,000beIN Español; 22,00038,000
8/23/16EFL Cup2:45 PMBurton AlbionLiverpoolbeIN Sports; 27,000beIN Español; 7,00034,000
8/23/16UEFA CL Playoff2:45 PMMonacoVillarealFox Sports 2; 10,00010,000
8/23/16UEFA CL Playoff2:45 PMRomaPortoFox Sports 1; 79,000Fox Deportes; 52,000131,000
8/23/16Copa MX8:00 PMTolucaLobos BUAPUnivision Deportes; 96,00096,000
8/23/16Copa MX10:00 PMCruz AzulUnv. GuadalajaraUnivision Deportes; 171,000171,000
8/24/16EFL Cup2:45 PMMorecambeAFC BournemouthbeIN Sports; 5,000beIN Español; 2,0007,000
8/24/16UEFA CL Playoff2:45 PMRostovAjaxFox Sports 2; 22,000ESPN Deportes; Not available22,000
8/24/16UEFA CL Playoff2:45 PMManchester CitySteaua BucurestiFox Sports 1; 113,000Fox Deportes; 26,000139,000
8/24/16CONCACAF CL8:00 PMÁrabe UnidoDon BoscoUnivision Deportes; 62,00062,000
8/25/16CONCACAF CL8:00 PMHonduras ProgresoW ConnectionUnivision Deportes; 40,00040,000
8/25/16CONCACAF CL10:00 PMSaprissaDragónUnivision Deportes; 53,00053,000
8/26/16Bundesliga2:30 PMBayern MunichWerder BremenFox Sports 1; 59,000GolTV; Not available59,000
8/26/16Championship2:45 PMBurton AlbionDerby CountybeIN SPORTS; 10,00010,000
8/26/16La Liga2:45 PMReal BetisDeportivo La CoruñabeIN Español; 16,00016,000
8/27/16Premier League7:30 AMSpursLiverpoolNBCSN; 342,000NBC Universo; 19,000361,000
8/27/16Bundesliga9:30 AMBorussia DortmundMainzFox Sports 2; 13,00013,000
8/27/16Bundesliga9:30 AMFrankfurtSchalke 04Fox Deportes; 26,00026,000
8/27/16Championship10:00 AMCardiff CityReadingbeIN SPORTS; 12,00012,000
8/27/16Premier League10:00 AMChelseaBurnleyNBCSN; 388,000NBC Universo; 43,000431,000
8/27/16Bundesliga12:30 PMMönchengladbachBayer LeverkusenFOX; 248,000Fox Deportes; 32,000280,000
8/27/16Premier League12:30 PMHull CityManchester UnitedNBC; 1,160,000NBC Universo; 84,0001,244,000
8/27/16La Liga2:15 PMReal MadridCelta VigobeIN SPORTS; 110,000beIN Español; 279,000389,000
8/27/16Primeira Liga3:00 PM  Univision Deportes; 61,00061,000
8/27/16La Liga4:15 PMLeganesAtletico MadridbeIN SPORTS; 50,000beIN Español; 161,000211,000
8/27/16Liga MX6:00 PMQuerétaroNecaxaUnivision Deportes; 302,000302,000
8/27/16Liga MX8:00 PMTigresVeracruzUnivision; 541,000541,000
8/27/16Liga MX8:06 PMPachucaMonterreyNBC Universo; 134,000134,000
8/27/16Liga MX10:00 PMClub AméricaChivasUnivision; 1,168,000Univision Deportes; 752,0001,920,000
8/28/16Premier League8:30 AMWest BromMiddlesbroughCNBC; 125,000125,000
8/28/16Bundesliga9:30 AMHertha BerlinFreiburgFox Sports 1; 49,000Fox Deportes; 10,00059,000
8/28/16Premier League11:00 AMManchester CityWest Ham UnitedNBCSN; 493,000Telemundo; Not available493,000
8/28/16Bundesliga11:30 AMHoffenheimRB LeipzigFox Sports 2; 17,00017,000
8/28/16Serie A12:00 PMinter MilanPalermobeIN SPORTS; 28,00028,000
8/28/16Liga MX1:00 PMTolucaMonarcas MoreliaUnivision; 451,000Univision Deportes; 95,000546,000
8/28/16La Liga2:15 PMAthletic BilbaoBarcelonabeIN SPORTS; 112,000beIN Español; 312,000424,000
8/28/16La Liga4:15 PMVillarealSevillabeIN Español; 122,000122,000
8/28/16Liga MX7:00 PMSantos LagunaLeónUnivision Deportes; 218,000218,000

Major League Soccer averages:

OverallESPNESPN2ESPNDFOXFS1FOXDUnivisionUniMásUDN
285,617315,773201,50046,000498,000168,52434,920827,000166,61968,905

Other league averages:

LeagueAverage
Liga MX645,750
Premier League428,176
La Liga158,077
Bundesliga90,800
Serie A30,667
Eredivisie27,000
Championship16,375
Ligue 111,667
NASL6,652
NWSL0

HT: SportsTVRatings.

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